Anne-Laure Le Cunff

So I want to launch more products for people to teach themselves the content that I write about.

I want to make it more interactive and I want to grow the community.

It's so interesting you're mentioning Colm because I was on their podcast a few months ago and my website crashed actually.

They did think the same thing, that I would be a good guest on their podcast.

And yeah, I see it more as something where we would collaborate together because everything I read about is at the intersection of lots of different areas of research.

So I'm not really trying to own a specific space.

And I think it's much better, both in terms of growing my audience and providing value to people to collaborate with other people who are working in adjacent spaces.

So there's productivity, there's creativity, there's just mental wellness in general, mental, personal mental wellness, but also wellness in the workplace.

These are some of the areas that I talk about a lot.

to not be shy about what you post and to not always share only the final product of your work.

I try to work in public.

I think lots of people enjoy following my timeline because I share the work in progress, I share the questions, I share the mistakes, and it's a much more authentic experience and relationship with people on Twitter versus just broadcasting content without ever engaging with people and without ever having the vulnerability to show the actual process.

Yes, I made pickles recently, so I showed a picture of that.

Yeah, absolutely.

And also, if you post a tweet and no one engages with it, that's completely fine.

It's probably one of the very few platforms where you don't really get punished by the algorithm for sharing tweets that don't perform that well.

So you should feel comfortable just keeping on tweeting.

And this is also the best way to understand what your audience enjoys in terms of content.

Yeah, because I've been sharing so freely and openly that I kind of know what's going to be interesting to people who follow me.

If you post once every two weeks with something, as you said, that you spend a full day crafting and it doesn't perform, well, first, it doesn't perform.