Anne‑Marie Alcántara

speaker

385 appearances 7 recordings 1 series first heard Dec 2023 last heard Feb 2025

Anne‑Marie Alcántara’s voice in public audio — every appearance, attributed to the second.

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advertisers are more than willing to work with you.

But I spoke to a few talent management agencies who've mentioned that that has changed.

Consultants as well, where now advertisers want to see engagement.

How many people are saving your posts?

How many people are writing a comment?

Things like that to determine whether or not they work with you.

So it used to be that having a large amount of followers meant that in theory, these people were solely engaged with you.

And if you had a million followers, in theory, you'd have a million eyeballs watching your ad or whatever it might be.

But that has just clearly not become the case.

Algorithms change.

And even those influencers who have millions of followers, those people are not seeing their posts all the time.

So that's why brands are looking at things like who's commenting, who's saving, who's doing all these things.

Because in theory, it indicates that these communities are more engaged than just like your overall follower count.

Some creators we spoke to, it became more steady, but it's really not clear.

You could be making a lot of money one month and the next month something changes and all of a sudden that drops.

So it's not a very steady channel.

or even started on TikTok, have expanded to other platforms.

They're on Instagram, they're on YouTube, or they're on Twitch.

They're on a variety of other social media platforms.

So in theory, they will just move on to those platforms and hopefully their old followers will follow them there.

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