Anne

Passport, who I am.

I haven't done deep dives into the actual technology.

I'm not even sure I care that much other than trusting them.

Because I know them.

And are really, really good people.

And yeah, I just have a trust factor.

Again, goes to what we're going to talk about later.

We are in this trust cycle.

dry zone right now um driving dry stretch so um yeah that's the that's the secret sauce uh gwen is that they that that information is not handed over to anyone it's just on our side so

Well, so this is one of the very few moments where my undergrad and graduate degrees in leisure studies actually comes into sharp relief as useful in my life.

Because...

This piece of authenticity and how we show up and what we do in our unpaid time is directly related to our self-identity, our quality of life, our longevity.

And being in this, like, trust dry spell is going to, I believe... So let me go back to the memo.

So the memo from Adam Masseri, who...

I have historically really appreciated his takes on things is, is, you know, that content is just absolute commodity commodity.

You want to make an authentic video versus a polished video.

Remember like how Instagram, you had your perfect grids and everybody was on vacation and everybody was a supermodel that transition to more TikTok like content.

vibes still a little bit produced you know and now it's a little less produced but the like unlock for content creators according to you know people like Adam Masseri is that real like you just flipped it on and you started talking and the angle is horrible which we do have predecessors in this which are the you know the Gen Z kids who've been using Snapchat since forever and a day

My daughter and her friends trade the most unflattering selfies and videos like 30 times a day.

I mean, horrible.