Annie Gasparro
speaker
127 appearances
3 recordings
1 series
first heard Feb 2020
last heard Jul 2021
Annie Gasparro’s voice in public audio — every appearance, attributed to the second.
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Appearances
WSJ Your Money Briefing · Grocers vs. Big Food Companies for Control of Shelf Space · 19 Feb 2020
podcast
So they're motivated to allocate more space to those brands.
And that's another area of investment for them, just like the retailers are investing in technology and data to help determine what goes where.
That data is often telling them that they should put more store brands on shelves.
Yes.
The market research firm Nielsen did a test run with a few stores and their sales went up a little over 6% by using the new technology to adjust shelf space.
So there's data that show that this will pay off.
And six percentage points is a lot for retailers when food sales generally have been closer to flat and even declining in some areas.
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