Anoushka Mutanda-Dougherty

routinely post on short form social media so apps like instagram and tiktok yeah and she will do that throughout the day and it's basically throwing as much of it at the wall and hoping that it that it hits and you will eventually see her content on your for you page or your explore page and that is the difference because it's constant it's not one big sit down interview that everyone tunes into no it's i'm putting this everywhere all the time you can't miss it

Another thing that she does well, again, she didn't invent this, but she's funny.

Her videos are funny.

Her videos are funny and humour is soft power.

Once you have people laughing, you have people looking, then you have people emotionally engaged with you.

Let's clip that, guys, for fame under five points.

Take a leaf out of Candice's book.

Well, yeah, and I completely understand why people are uncomfortable taking a look at somebody like Candice Owens.

I get that.

I get she kind of stands for everything that we detest in terms of just peddling complete misinformation.

But...

There are things that we can learn from her when it comes to meeting people where they're at, being in the arena where the conversations are being had, not standing on a mountain and preaching from on high, but going, OK, if you guys are on TikTok, truth or just being a counter voice.

So these people don't just completely monopolize the platform.

And that's what needs to happen.

And we are getting towards that.

But the problem is, and we've spoken about this before.

It's so fast moving.

So everyone's going, oh, I think people are on TikTok now.

No, they're streaming now.

It's all about streaming now.