Anoushka Mutanda-Dougherty

24 hour live streams and feeling like you're there with the person.

It's live.

It's completely transparent.

They're bringing you into their world.

And by the time we catch up to streaming, they'll be doing something else.

I don't know how we fix that.

But I think the first step is acknowledging that there are people who are doing it well.

And if we allow them to continue to do that uninterrupted, it's not going to be good.

I think, yeah, you need to look at what Candice is doing.

But it's kind of a double bind because Candice is what they say.

She's native to the space.

Like my generation, Gen Z are digital natives.

So she knows how those platforms work and everything feels rather effortless.

She knows how to grab engagement in less than one second.

So you don't scroll past her videos, etc.

The problem is when you try and replicate it, but like from the outside looking in, because it just feels, for lack of a better word, like cringy.

Well, I think, why didn't they have an account already?

I mean, I can't believe they're just doing that.

My whole feed at the moment is just all the memes that the Democrats post, the Republicans responding to them in the comments.

And there was that whole like takeover from Gavin Newsom's camp when they were building him up to the governor of California.