Anoushka Mutanda-Dougherty

The governor of California who was just cranking out some really funny memes.

And you know that they've got two Gen Z's behind that TikTok account just working overtime.

And so it was funny and it worked.

I hope for Keir Starmer's sake that the people on the team who are launching it really get the platform.

Otherwise, we're going to end up with another kind of.

Wait, are you not Gen Z?

No, I completely agree.

I mean, the only thing I will say about, I can't give advice for business PR.

So feel free to ignore me, guys, if I'm just chatting.

But user-generated content, so content that occurs naturally anyway, when you have those huge companies, but the apprentices are doing like, come and spend a week with me at this company, and it kind of humanizes the workforce.

That's some of the best soft launching of having a personality as a business that I can see happening.

Yeah, well, I engage with the content.

I'm like, oh, I've always wondered what happened here and or like what the inside of that office looks like.

And they take you with them and it's very natural.

And they are the people who are naturally on those spaces and they are giving a face and a voice and a heart to corporate content.

And that to me, I would be capitalizing on that and going, it's already happening and they know what they're doing and it's working.

Let's encourage them.

Let's encourage them.

Let's give them stuff in their content that makes us look like we are a company full of real people.

Yeah, it's a weird thing that's happening in journalism.