Anthony Geisler

And yeah, you're not necessarily getting into a business just to make money, but you also, if you don't have high enough demand and high enough, you

you know, ability to go and make money, then you're not going to be a business either, right?

So it's at least knowing that there's a big go-get to go after out there.

And we're still seeing that in Pilates.

We're obviously seeing it in the longevity space.

So same is true where, you know, Ultimate Longevity Center is not the first longevity center on planet Earth, right?

But there is not at scale a brand name that is out there that has done it.

And for us, we've sold well over 100 Ultimate Longevity Centers in the first month, which is great.

And you're seeing that in the pop-up we built, right?

people come in, you're, you're seeing 25, 30 people in there.

And it, it is, it reminds me of kids in a playground where it's like, they, they get off the cold plunge.

Like it's a slide and go talk to their buddy or their partner or their spouse.

And they're like, Hey, did you, did you try that?

Well, did you try this?

Well, I'm going to go try that while you go over there.

And it's kind of like seeing the people on the slides and the monkey bars and whatever it is.

And so, um, I think we're definitely going to see that, that community base out of it too.

You can't go from one to four and they all get the same attention.

in in a business like that and maintaining a culture well i think different than what you did on the corporate side and the franchising side right you're partnering with somebody who's local right and so for them they are building their average franchisee at the time had three and so they are out building their one two and three but there's a lot of people out building their one two and threes right and so you you get a lot of that and so if you sell

300 franchises, let's say, you're selling, you know, three to 100 different people.