The Ultimate Human with Gary Brecka
273. Anthony Geisler: UFC, Pilates, $8T Longevity & ULC
28 May 2026
Chapter 1: What is the main topic discussed in this episode?
If you're somebody that goes to work every day and says like, I don't want to be at this desk, there's something out there that is more for me than this, then you already have the bug. Then it just becomes, do you die with the bug or do you do something about it before you die?
You've had a lot of success in the franchise industry. I kind of look at the franchise industry as like, it's a very esoteric formula that makes it successful or just makes it fall flat on its face.
Not every franchisee is successful. They have a partner to do it with, but you still have to follow the model, still have to work hard.
Chapter 2: What pivotal advice changed Anthony Geisler's life?
None of this stuff in business is just add water, right?
Chapter 3: How did Anthony Geisler transition from boxing to franchising?
It is all risk.
To build a culture that has scaled so many businesses in so many different verticals and to keep the same team together, That's more what I'm driving at.
I've always been very passionate about entrepreneurship.
Chapter 4: How did Anthony Geisler grow Club Pilates to over 1,000 locations?
And so the thing that I love about the world of franchising is that we see people all day long that come in and this is the catalyst to get them to finally do what they want to do and start a business.
So someone at any stage of their life right now to actually getting ready to start a business, what advice would you give to them?
I think it's very important to in that type of business, if you are franchising versus corporate,
Hey guys, welcome back to the Ultimate Human Podcast. I'm your host, human biologist, Gary Brekker, where we go down the road of everything, anti-aging, biohacking, longevity, and everything in between. And today I decided to bring a special guest on the podcast. He is a partner of mine in the Ultimate Longevity Centers, our vision for bringing social wellness to the masses.
Chapter 5: What are the secrets behind scaling a franchise successfully?
I've felt for a long time, like our industry has just been chasing that top one or 2% and came up with an idea birthed by Anthony to bring social wellness to the masses.
But this isn't just about our ultimate longevity centers and what we can do to keep tens of millions of people out of the broken, bloated healthcare system, but it's more a story about resilience, entrepreneurship, and things you could apply to every single part of your daily life about resilience, tenacity, and sticking to your dream until it comes true, because Anthony is the embodiment of all of those things.
So Anthony, welcome to the Ultimate Human Podcast, man.
Thanks for having me, man.
Yeah. And full disclosure, we're partners in the Ultimate Longevity Center, you know, along with Lifeforce, which is one of Tony Robbins' companies that does the corporate practice of medicine in there. And I couldn't be more excited to go on this journey with you. But I want to back your story up because I think it's so applicable to so much of my audience because I have a lot of entrepreneurs.
I have kind of an even mix of entrepreneurs and folks that are just all on this healthcare journey, but so many of them are on their own business journey. And I find that the most impactful people that come on the podcast are the people that solve the big problem in their life. These become the most passionate, driven, purposeful, impactful people that come on here.
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Chapter 6: What advice does Anthony have for aspiring entrepreneurs?
And sometimes they're not the most credentialed.
Chapter 7: What is the $8 trillion opportunity in longevity?
They're not the PhD, the MD, the researcher, the biohacker. They're like a soccer mom who had a kid with autism, you know what I mean? Or they had chronic Lyme disease or drug and alcohol addiction. But what was the problem that you solved in your life or was there a problem that really led to such a successful career in the franchise space?
Look, I think growing up, I had an interesting view. I had my best friend who's still my best friend to this day. And his family, just simply put, had a lot of money, but not necessarily a lot of home life. And I had the polar opposite.
Chapter 8: How has COVID impacted wellness trends among Gen Z?
I had a great family who showed up to everything, was really supportive, but no money. I think I'd take the latter though, man.
You know, I got to see the two family first. Right.
And so it was very interesting. We'd, you know, there's one night we went to his house and we showed up and he was so excited to bring me to his house for dinner. Right. Because he'd always gone to my house for dinner. And so we showed up, the house was dark and there was a hundred dollar bill. And this is
you know, 40 years ago, you know, 35 years ago, there's a hundred dollar bill in the kitchen table at the note that said, Hey, sorry, not going to do dinner tonight. Uh, but take Anthony and, you know, go wherever you want to go for dinner. Yeah. Well, he's literally kind of like that at 14. He's literally in almost in tears, right? I would say in tears, but he's almost in tears at the counter.
Cause he was so excited for us to go and have dinner there. I can't believe there's $100 on the counter. I don't know what he's pissed about. I want to go. Like, we're going to go out to eat because I didn't get to go out to eat, right? And he was like, hey, I'd rather go to your house for dinner tonight, right, than to go out and eat.
And so I saw the two, and I think the problem I wanted to solve early on was kind of how do you have it all? How do you create a good family life and at the same time create a good career that still allows you to raise a family, be there, have some financial viability, but really get to do both? And so I've always tried to find a way to balance that.
And then through the world of franchising has been able to. help other entrepreneurs that want to get into, you know, that type of business.
But I feel like franchising is, I want to say it's random, but I don't think anybody like wakes up one day as an entrepreneur and is like, I want to start a franchise. So it couldn't have, or maybe it did, but I mean, did it start with, I wanna start a franchise or did you find a business? Cause I know you've had some unbelievable LA boxing, which you exited to UFC. Yeah, to Dana.
And which is why you and Dana are such buddies. Exponential, Club Pilates. I mean, you've had a lot of success in the franchise industry. I kind of look at the franchise industry as like the hospitality space. I watched Dave Grotman go from being like a VIP host to one of the most dominant forces in hospitality in one of the most difficult industries.
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