Anthony Landau

One thing I will say though is that I think off-market has a place in a campaign and a process.

That's usually leading into the formalized approach or as you've said, mass marketing.

So you're bringing through some key people who have the right capacity and right criteria before starting the campaign because then that provides you with a lot of momentum leading into that process.

But I think just selling off market in isolation doesn't really yield the urgency and doesn't really provide enough information to substantiate that you're achieving the maximum.