Anthony Wells
speaker
18 appearances
1 recordings
1 series
first heard Sep 2014
last heard Sep 2014
Anthony Wells’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
Traditional polling is the theory behind it is all about trying to get a random sample.
So you go to the whole of the country in some way from, you know, telephones or addresses or whatever and get a random group of people and they will, by the laws of probability, reflect the national population.
Internet panel obviously isn't like that.
It's a very different theory behind it.
What you're doing is almost building a model.
of the British population.
So it's got the correct number of people of each gender, the correct spread of age, the correct spread of social class, the correct spread of political viewpoints who are willing to take part in surveys for a small payment.
So if you've got 300,000 people and you know you're a bit short of little old ladies, then you'll spend your time running recruitment campaigns to try and get more little old ladies on your panel so you can build up representative samples more easily.
Well, in some ways they won't be.
Little old ladies who are on the internet are more likely to be affluent, for example.
But those are things we can wait for and control for.
What we can't control for is, for example, they're also likely to be more au fait and more comfortable with technology.
And those things are just inescapable.
We're not confident that yes are ahead.
It could be yes ahead, it could be no ahead, it could be neck and neck.
But we are very confident there's been a real and sustained and large change.
There are actually individual people in that sample who are now saying yes when six months ago they were saying no or they were saying don't know.
Real individual people who have actually changed their mind compared to what they thought six months ago.
Showing 1–18 of 18