Antoine Le Nel

In growth teams, are there people who are specialized in each segment? Do you expect people to be skilled at all three?

In growth teams, are there people who are specialized in each segment? Do you expect people to be skilled at all three?

In growth teams, are there people who are specialized in each segment? Do you expect people to be skilled at all three?

No, no, no, no. I'm a strong believer of specialists. People should be experts in what they do. And generalist marketers are good in managerial positions, but not at doing things necessarily. And that's why we have people who are experts in mid funnel, experts in lower funnel, experts in upper funnel, and so on. But very, very few people have an oversight of all of it. Very few people.

No, no, no, no. I'm a strong believer of specialists. People should be experts in what they do. And generalist marketers are good in managerial positions, but not at doing things necessarily. And that's why we have people who are experts in mid funnel, experts in lower funnel, experts in upper funnel, and so on. But very, very few people have an oversight of all of it. Very few people.

No, no, no, no. I'm a strong believer of specialists. People should be experts in what they do. And generalist marketers are good in managerial positions, but not at doing things necessarily. And that's why we have people who are experts in mid funnel, experts in lower funnel, experts in upper funnel, and so on. But very, very few people have an oversight of all of it. Very few people.

When you start a new market, I think one thing that people don't see enough is just Revolut is crushing internationally. They're crushing. When you start a new market, does that whole funnel start again? What does that growth plan look like? Yeah, you start from scratch.

When you start a new market, I think one thing that people don't see enough is just Revolut is crushing internationally. They're crushing. When you start a new market, does that whole funnel start again? What does that growth plan look like? Yeah, you start from scratch.

When you start a new market, I think one thing that people don't see enough is just Revolut is crushing internationally. They're crushing. When you start a new market, does that whole funnel start again? What does that growth plan look like? Yeah, you start from scratch.

You start from scratch again and so on.

You start from scratch again and so on.

You start from scratch again and so on.

Do you notice it gets easier to acquire customers with each subsequent market or not?

Do you notice it gets easier to acquire customers with each subsequent market or not?

Do you notice it gets easier to acquire customers with each subsequent market or not?

Well, it all depends on how connected is the market with the previous ones. If tomorrow I was to launch in Taiwan, it would be difficult, you know, like things will take more time. It all depends on the type of market and the proximity with where Revolut is, because obviously our brand is getting bigger and international and so on.

Well, it all depends on how connected is the market with the previous ones. If tomorrow I was to launch in Taiwan, it would be difficult, you know, like things will take more time. It all depends on the type of market and the proximity with where Revolut is, because obviously our brand is getting bigger and international and so on.

Well, it all depends on how connected is the market with the previous ones. If tomorrow I was to launch in Taiwan, it would be difficult, you know, like things will take more time. It all depends on the type of market and the proximity with where Revolut is, because obviously our brand is getting bigger and international and so on.

So there are some markets where we're not in, but we already have some awareness.

So there are some markets where we're not in, but we already have some awareness.