Antoine Le Nel

So it's, you just learn, you know, you just learn. That is it. Okay, so what did you change then from the King playbook? You said there about kind of Apple funnel and I interrupted you saying what is the upper funnel? What did you change from that playbook with King to Revolut?

So it's, you just learn, you know, you just learn. That is it. Okay, so what did you change then from the King playbook? You said there about kind of Apple funnel and I interrupted you saying what is the upper funnel? What did you change from that playbook with King to Revolut?

Yeah, so investing more in this brand campaign was the big thing and really identifying the ability that the brand marketing can improve your conversion metrics. That was quite an insight which has worked really well. That is making us do more of it. Can I ask, what's in the mid funnel?

Yeah, so investing more in this brand campaign was the big thing and really identifying the ability that the brand marketing can improve your conversion metrics. That was quite an insight which has worked really well. That is making us do more of it. Can I ask, what's in the mid funnel?

Yeah, so investing more in this brand campaign was the big thing and really identifying the ability that the brand marketing can improve your conversion metrics. That was quite an insight which has worked really well. That is making us do more of it. Can I ask, what's in the mid funnel?

The mid funnel, this is where, at least the way I look at it, it's the place where you can run some level of attribution, but you have a strong halo because of the high reach that you get and you can develop as well some deeper content. So, performance marketing is basically banners or super short videos, you know, like six seconds and so on.

The mid funnel, this is where, at least the way I look at it, it's the place where you can run some level of attribution, but you have a strong halo because of the high reach that you get and you can develop as well some deeper content. So, performance marketing is basically banners or super short videos, you know, like six seconds and so on.

The mid funnel, this is where, at least the way I look at it, it's the place where you can run some level of attribution, but you have a strong halo because of the high reach that you get and you can develop as well some deeper content. So, performance marketing is basically banners or super short videos, you know, like six seconds and so on.

So, you don't really build anything in terms of, let's say, product awareness, brand consideration, likeability, and so on. You don't build any of that.

So, you don't really build anything in terms of, let's say, product awareness, brand consideration, likeability, and so on. You don't build any of that.

So, you don't really build anything in terms of, let's say, product awareness, brand consideration, likeability, and so on. You don't build any of that.

So what you say is that right away you play the full funnel because you have a big branding impact, but you are revenue generator right away, you know, which is the exact opposite as the Formula One thing where there's no revenue, there's nothing, you know, it's like it's pure brand and so on. And that's what I call a bit mid funnel. It's activities that help you do a bit of everything.

So what you say is that right away you play the full funnel because you have a big branding impact, but you are revenue generator right away, you know, which is the exact opposite as the Formula One thing where there's no revenue, there's nothing, you know, it's like it's pure brand and so on. And that's what I call a bit mid funnel. It's activities that help you do a bit of everything.

So what you say is that right away you play the full funnel because you have a big branding impact, but you are revenue generator right away, you know, which is the exact opposite as the Formula One thing where there's no revenue, there's nothing, you know, it's like it's pure brand and so on. And that's what I call a bit mid funnel. It's activities that help you do a bit of everything.

Like suddenly you do some brand, but at the same time you do conversion and you drive and you drive revenue, you know, so you take it all. And then Sorry, lower funnel. Lower funnel is what specifically? It's mostly like performance marketing, affiliates, the referral program, you know, and stuff like that.

Like suddenly you do some brand, but at the same time you do conversion and you drive and you drive revenue, you know, so you take it all. And then Sorry, lower funnel. Lower funnel is what specifically? It's mostly like performance marketing, affiliates, the referral program, you know, and stuff like that.

Like suddenly you do some brand, but at the same time you do conversion and you drive and you drive revenue, you know, so you take it all. And then Sorry, lower funnel. Lower funnel is what specifically? It's mostly like performance marketing, affiliates, the referral program, you know, and stuff like that.

You know, this is where you really drive and you have full attribution, meaning you know exactly what you pay for.

You know, this is where you really drive and you have full attribution, meaning you know exactly what you pay for.

You know, this is where you really drive and you have full attribution, meaning you know exactly what you pay for.