Antoine Le Nel

And then I came at Revolut and we did not start it at all with any brand marketing and so on. And now we're testing it. We're doing more of it. And it really works. Do you know it works?

And do you know what bit works? Yeah, yeah, yeah. I know. I mean, it really works. It really works. But the hard thing is, do you know whether it's being on a billboard or being on an F1 car that works? Because the attribution is limited. How do you know it works? You have multiple ways to look at it.

And do you know what bit works? Yeah, yeah, yeah. I know. I mean, it really works. It really works. But the hard thing is, do you know whether it's being on a billboard or being on an F1 car that works? Because the attribution is limited. How do you know it works? You have multiple ways to look at it.

And do you know what bit works? Yeah, yeah, yeah. I know. I mean, it really works. It really works. But the hard thing is, do you know whether it's being on a billboard or being on an F1 car that works? Because the attribution is limited. How do you know it works? You have multiple ways to look at it.

So what we do in airport, which is pretty cool, is that we do the advertising on jet bridges and so on. If you've been to Rome airport and so on, for example, we've launched something really cool there. But next to it, we put vending machines. So you have vending machines in the airport to collect your Revolut card.

So what we do in airport, which is pretty cool, is that we do the advertising on jet bridges and so on. If you've been to Rome airport and so on, for example, we've launched something really cool there. But next to it, we put vending machines. So you have vending machines in the airport to collect your Revolut card.

So what we do in airport, which is pretty cool, is that we do the advertising on jet bridges and so on. If you've been to Rome airport and so on, for example, we've launched something really cool there. But next to it, we put vending machines. So you have vending machines in the airport to collect your Revolut card.

So you just go on the vending machine, you press the button and you just get the card, you know. So it's an anonymous, I mean, unlinked card. You just take it, you scan the QR code, create the account, and then the card is automatically linked. Then I can really link all my activities and get a huge ROI from what I do. Wow, I mean, that's pretty good for HP. Yeah, it's pretty cool, right?

So you just go on the vending machine, you press the button and you just get the card, you know. So it's an anonymous, I mean, unlinked card. You just take it, you scan the QR code, create the account, and then the card is automatically linked. Then I can really link all my activities and get a huge ROI from what I do. Wow, I mean, that's pretty good for HP. Yeah, it's pretty cool, right?

So you just go on the vending machine, you press the button and you just get the card, you know. So it's an anonymous, I mean, unlinked card. You just take it, you scan the QR code, create the account, and then the card is automatically linked. Then I can really link all my activities and get a huge ROI from what I do. Wow, I mean, that's pretty good for HP. Yeah, it's pretty cool, right?

But it's the same, you know, like as well, we do a lot of, we do some influencers and so on, you know, but like what matters is how you manage your attribution, you know, and I think we're pretty good at getting the attribution done and knowing what works, what doesn't work. Many things don't work, but at least I know what works and what doesn't work. What's been the biggest flop?

But it's the same, you know, like as well, we do a lot of, we do some influencers and so on, you know, but like what matters is how you manage your attribution, you know, and I think we're pretty good at getting the attribution done and knowing what works, what doesn't work. Many things don't work, but at least I know what works and what doesn't work. What's been the biggest flop?

But it's the same, you know, like as well, we do a lot of, we do some influencers and so on, you know, but like what matters is how you manage your attribution, you know, and I think we're pretty good at getting the attribution done and knowing what works, what doesn't work. Many things don't work, but at least I know what works and what doesn't work. What's been the biggest flop?

Where you look at it and you're like, oh... The biggest flop, I mean, there's been some influences that just didn't work at all. Like, I mean, it was the early days and we tried to do something that we thought was cool and so on.

Where you look at it and you're like, oh... The biggest flop, I mean, there's been some influences that just didn't work at all. Like, I mean, it was the early days and we tried to do something that we thought was cool and so on.

Where you look at it and you're like, oh... The biggest flop, I mean, there's been some influences that just didn't work at all. Like, I mean, it was the early days and we tried to do something that we thought was cool and so on.

I think doing some big brand campaigns with some, let's say, some celebrities that are just not necessarily super good with social media, let's put it this way, that just doesn't work.

I think doing some big brand campaigns with some, let's say, some celebrities that are just not necessarily super good with social media, let's put it this way, that just doesn't work.

I think doing some big brand campaigns with some, let's say, some celebrities that are just not necessarily super good with social media, let's put it this way, that just doesn't work.

So it's, you just learn, you know, you just learn. That is it. Okay, so what did you change then from the King playbook? You said there about kind of Apple funnel and I interrupted you saying what is the upper funnel? What did you change from that playbook with King to Revolut?