Antoine Le Nel

Well, I don't necessarily believe more in brand than in influencers, than in this and so on, you know? I mean, whatever works, works for me, you know? And I think there are some people that believe in things, and then, you know what, Formula One, it got to work. We got to be on a Formula One wing. It got to work. It's like, why? Yes, maybe, I don't know. Sure, yeah, fine.

Well, I don't necessarily believe more in brand than in influencers, than in this and so on, you know? I mean, whatever works, works for me, you know? And I think there are some people that believe in things, and then, you know what, Formula One, it got to work. We got to be on a Formula One wing. It got to work. It's like, why? Yes, maybe, I don't know. Sure, yeah, fine.

Well, I don't necessarily believe more in brand than in influencers, than in this and so on, you know? I mean, whatever works, works for me, you know? And I think there are some people that believe in things, and then, you know what, Formula One, it got to work. We got to be on a Formula One wing. It got to work. It's like, why? Yes, maybe, I don't know. Sure, yeah, fine.

But you see, I think this is where it starts to break down, is when you come up with just like... But this kind of goes against everything that we're told of the courage of your conviction and being opinionated and standing for something. And playbooks, the value of experienced operators is they bring a playbook, Antoine. So they know what works.

But you see, I think this is where it starts to break down, is when you come up with just like... But this kind of goes against everything that we're told of the courage of your conviction and being opinionated and standing for something. And playbooks, the value of experienced operators is they bring a playbook, Antoine. So they know what works.

But you see, I think this is where it starts to break down, is when you come up with just like... But this kind of goes against everything that we're told of the courage of your conviction and being opinionated and standing for something. And playbooks, the value of experienced operators is they bring a playbook, Antoine. So they know what works.

So I've brought my playbook from King to Revolut. But I've significantly changed it. I mean... What did you change most? Well, so for example, the upper funnel. I was never a big fan of upper funnel. I thought that was very difficult.

So I've brought my playbook from King to Revolut. But I've significantly changed it. I mean... What did you change most? Well, so for example, the upper funnel. I was never a big fan of upper funnel. I thought that was very difficult.

So I've brought my playbook from King to Revolut. But I've significantly changed it. I mean... What did you change most? Well, so for example, the upper funnel. I was never a big fan of upper funnel. I thought that was very difficult.

Sorry, I'm really naive. I'm a venture capitalist for a living. What is in the upper funnel?

Sorry, I'm really naive. I'm a venture capitalist for a living. What is in the upper funnel?

Sorry, I'm really naive. I'm a venture capitalist for a living. What is in the upper funnel?

That's the brand marketing. So the brand marketing. I was not sure about what that was bringing and so on. Neither is the brand marketing team.

That's the brand marketing. So the brand marketing. I was not sure about what that was bringing and so on. Neither is the brand marketing team.

That's the brand marketing. So the brand marketing. I was not sure about what that was bringing and so on. Neither is the brand marketing team.

They're hoping no one notices it.

They're hoping no one notices it.

They're hoping no one notices it.

And then I came at Revolut and we did not start it at all with any brand marketing and so on. And now we're testing it. We're doing more of it. And it really works. Do you know it works?

And then I came at Revolut and we did not start it at all with any brand marketing and so on. And now we're testing it. We're doing more of it. And it really works. Do you know it works?