Antoine Le Nel

At the very, very beginning. Because the growth engine is not only paid marketing. I include virality. The whole virality aspect is part of the growth engine. Even below the lower funnel, you basically have virality. So you need to build this block super, super early on, and then you start going into the lower funnel, and then you go up.

At the very, very beginning. Because the growth engine is not only paid marketing. I include virality. The whole virality aspect is part of the growth engine. Even below the lower funnel, you basically have virality. So you need to build this block super, super early on, and then you start going into the lower funnel, and then you go up.

Given virality is baked in, should growth teams be part of product teams? Should they be standalone teams?

Given virality is baked in, should growth teams be part of product teams? Should they be standalone teams?

Given virality is baked in, should growth teams be part of product teams? Should they be standalone teams?

That is a very good question. I think the way I like it is that the product team builds the variety engine and growth operates it. So you build something that is with parameters and then you let growth play with it. Because usually growth will have better analytical framework to measure the ROI and the efficiency of it.

That is a very good question. I think the way I like it is that the product team builds the variety engine and growth operates it. So you build something that is with parameters and then you let growth play with it. Because usually growth will have better analytical framework to measure the ROI and the efficiency of it.

That is a very good question. I think the way I like it is that the product team builds the variety engine and growth operates it. So you build something that is with parameters and then you let growth play with it. Because usually growth will have better analytical framework to measure the ROI and the efficiency of it.

while product will have a better product vision and UX aspect into building it. So they build the experience and growth operates it. I think that works for me.

while product will have a better product vision and UX aspect into building it. So they build the experience and growth operates it. I think that works for me.

while product will have a better product vision and UX aspect into building it. So they build the experience and growth operates it. I think that works for me.

What are the most common ways that growth engines break down?

What are the most common ways that growth engines break down?

What are the most common ways that growth engines break down?

I think it's when you start bringing a little bit of belief. I think the less you believe in, the better it is. I have no belief in anything. I have no belief in anything. You're so French. Sure.

I think it's when you start bringing a little bit of belief. I think the less you believe in, the better it is. I have no belief in anything. I have no belief in anything. You're so French. Sure.

I think it's when you start bringing a little bit of belief. I think the less you believe in, the better it is. I have no belief in anything. I have no belief in anything. You're so French. Sure.

But like, it's true, you know, because... What does that mean, I have no belief in anything?

But like, it's true, you know, because... What does that mean, I have no belief in anything?

But like, it's true, you know, because... What does that mean, I have no belief in anything?