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Antoine Le Nel

👤 Person
657 total appearances

Appearances Over Time

Podcast Appearances

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

I mean, we became number one. in Romania and Norway with the exact same strategy, I mean, the same thing, you know, and people say, oh, but it's Europe. Yeah, but I mean, if you've been to Romania and Norway, you would realize it's not exactly the same culture in the same country.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

People say the most important thing for Revolut to prove out is its ability to be the primary account, and the percent of primary accounts is still low. How do you think about focusing on that versus being everywhere to everyone?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

People say the most important thing for Revolut to prove out is its ability to be the primary account, and the percent of primary accounts is still low. How do you think about focusing on that versus being everywhere to everyone?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

People say the most important thing for Revolut to prove out is its ability to be the primary account, and the percent of primary accounts is still low. How do you think about focusing on that versus being everywhere to everyone?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

The strategy at Revolut, it's very simple. Obviously, we want people to use us as a primary bank. We don't need everyone to do it now. That's the big difference with, let's say, any other banks. When you decide to move from HSBC to Barclays, you make a conscious decision that I'm moving there. While Revolut, we're more like a snack.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

The strategy at Revolut, it's very simple. Obviously, we want people to use us as a primary bank. We don't need everyone to do it now. That's the big difference with, let's say, any other banks. When you decide to move from HSBC to Barclays, you make a conscious decision that I'm moving there. While Revolut, we're more like a snack.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

The strategy at Revolut, it's very simple. Obviously, we want people to use us as a primary bank. We don't need everyone to do it now. That's the big difference with, let's say, any other banks. When you decide to move from HSBC to Barclays, you make a conscious decision that I'm moving there. While Revolut, we're more like a snack.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

So you want to take a bite, you know, so you try Revolut and then maybe because you go on holiday, you know, and you need a car to go on holiday. Okay, fine. Then you come back from holiday and say, oh, well, you know, maybe I want to do a bit of trading and stuff, you know, buy some ETFs and so on. So then you buy some ETFs. So, oh, then, I mean, there's a bit of savings.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

So you want to take a bite, you know, so you try Revolut and then maybe because you go on holiday, you know, and you need a car to go on holiday. Okay, fine. Then you come back from holiday and say, oh, well, you know, maybe I want to do a bit of trading and stuff, you know, buy some ETFs and so on. So then you buy some ETFs. So, oh, then, I mean, there's a bit of savings.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

So you want to take a bite, you know, so you try Revolut and then maybe because you go on holiday, you know, and you need a car to go on holiday. Okay, fine. Then you come back from holiday and say, oh, well, you know, maybe I want to do a bit of trading and stuff, you know, buy some ETFs and so on. So then you buy some ETFs. So, oh, then, I mean, there's a bit of savings.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

Okay, maybe I can put a bit of savings. And then you go little by little, and then you reach a point, maybe, I mean, for some people, it can take six months, for some people, it can take three years, and so on. And you say, you know what, I actually have everything I need here.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

Okay, maybe I can put a bit of savings. And then you go little by little, and then you reach a point, maybe, I mean, for some people, it can take six months, for some people, it can take three years, and so on. And you say, you know what, I actually have everything I need here.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

Okay, maybe I can put a bit of savings. And then you go little by little, and then you reach a point, maybe, I mean, for some people, it can take six months, for some people, it can take three years, and so on. And you say, you know what, I actually have everything I need here.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

And then I'm moving there, you know? So I'm not saying, I mean... It's pretty much what happened to me, actually. And I started buying crypto on Revolut. I started trading on Revolut. And then I saw, actually, the interest rate options that you guys had on the premium premium. I was like, oh, fuck, that's pretty good. Yeah, I think that's the part.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

And then I'm moving there, you know? So I'm not saying, I mean... It's pretty much what happened to me, actually. And I started buying crypto on Revolut. I started trading on Revolut. And then I saw, actually, the interest rate options that you guys had on the premium premium. I was like, oh, fuck, that's pretty good. Yeah, I think that's the part.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

And then I'm moving there, you know? So I'm not saying, I mean... It's pretty much what happened to me, actually. And I started buying crypto on Revolut. I started trading on Revolut. And then I saw, actually, the interest rate options that you guys had on the premium premium. I was like, oh, fuck, that's pretty good. Yeah, I think that's the part.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

But that's a really interesting change in the adoption of bank accounts. Yeah, totally. We're not asking people to say, hey, change bank. You're like encouraging promiscuity.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

But that's a really interesting change in the adoption of bank accounts. Yeah, totally. We're not asking people to say, hey, change bank. You're like encouraging promiscuity.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

But that's a really interesting change in the adoption of bank accounts. Yeah, totally. We're not asking people to say, hey, change bank. You're like encouraging promiscuity.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

Yeah, but come and try us. But, you know, come and try us. Just use it maybe when you go on holiday. And that's fine. You know, that's fine. And then maybe at some point I'll be able to convince you with some specific product, some specific anything that ultimately will take you there. But like the idea is not to say, OK, buy H2 2025 H2. Everyone would have to be a primary.