Antoine Le Nel

And saying that what is hindering your growth is your brand awareness, I think is a mistake. There is a correlation between brand awareness and product penetration, but you need to think about where the causality is. Is your penetration driven by brand awareness or is your brand awareness driven by product penetration? And in the early days, I think the causality is the other way around.

And saying that what is hindering your growth is your brand awareness, I think is a mistake. There is a correlation between brand awareness and product penetration, but you need to think about where the causality is. Is your penetration driven by brand awareness or is your brand awareness driven by product penetration? And in the early days, I think the causality is the other way around.

And then at a later stage, you can start because you need to open the funnel and so on because you need to go into new segments. Because once you've highly penetrated one segment, you need to go to another segment. And then you can start using some brand marketing and so on to build something a bit different to continue the growth.

And then at a later stage, you can start because you need to open the funnel and so on because you need to go into new segments. Because once you've highly penetrated one segment, you need to go to another segment. And then you can start using some brand marketing and so on to build something a bit different to continue the growth.

And then at a later stage, you can start because you need to open the funnel and so on because you need to go into new segments. Because once you've highly penetrated one segment, you need to go to another segment. And then you can start using some brand marketing and so on to build something a bit different to continue the growth.

I think in the early days, actually, your brand awareness is driven by your product penetration and not the other way around.

I think in the early days, actually, your brand awareness is driven by your product penetration and not the other way around.

I think in the early days, actually, your brand awareness is driven by your product penetration and not the other way around.

What product did you think would have the most impact that in the end ended up having the least?

What product did you think would have the most impact that in the end ended up having the least?

What product did you think would have the most impact that in the end ended up having the least?

The crypto exchange was a great product. I mean, it's doing good. I did not necessarily pick up the way we wanted.

The crypto exchange was a great product. I mean, it's doing good. I did not necessarily pick up the way we wanted.

The crypto exchange was a great product. I mean, it's doing good. I did not necessarily pick up the way we wanted.

Does anyone use the airport lounges? Yeah, that works.

Does anyone use the airport lounges? Yeah, that works.

Does anyone use the airport lounges? Yeah, that works.

That works. Especially now as part of the, you know, with the Ultra subscription.

That works. Especially now as part of the, you know, with the Ultra subscription.

That works. Especially now as part of the, you know, with the Ultra subscription.