Antoine Le Nel

I think in the early days, it's definitely more a product thing. And then it becomes, with maturity, a bit more of a marketing thing. But I think we take too much of a shortcut putting brand in marketing and saying, well, you know what? Brand is marketing problem. I think it's not. It's about, as you said, it's the user experience. It's like how the product make you feel and so on.

And then what marketing does, marketing is just an amplifier or a catalyst into it. We just try to amplify whatever it makes you feel. I just make it bigger, feel it more and so on. But at the end of the day, it's still the product that is starting the journey. The brand journey is starting there.

And then what marketing does, marketing is just an amplifier or a catalyst into it. We just try to amplify whatever it makes you feel. I just make it bigger, feel it more and so on. But at the end of the day, it's still the product that is starting the journey. The brand journey is starting there.

And then what marketing does, marketing is just an amplifier or a catalyst into it. We just try to amplify whatever it makes you feel. I just make it bigger, feel it more and so on. But at the end of the day, it's still the product that is starting the journey. The brand journey is starting there.

what brand do you respect most today and why them i mean you mentioned apple i mean obviously apple is a great brand because they've done they've done something that is quite amazing i mean apple and as well some of the luxury brands like louis vuitton and so on which is quite amazing that they've developed a luxury positioning for mass market is there anything you think people up with brand

what brand do you respect most today and why them i mean you mentioned apple i mean obviously apple is a great brand because they've done they've done something that is quite amazing i mean apple and as well some of the luxury brands like louis vuitton and so on which is quite amazing that they've developed a luxury positioning for mass market is there anything you think people up with brand

what brand do you respect most today and why them i mean you mentioned apple i mean obviously apple is a great brand because they've done they've done something that is quite amazing i mean apple and as well some of the luxury brands like louis vuitton and so on which is quite amazing that they've developed a luxury positioning for mass market is there anything you think people up with brand

Yeah, I think the biggest fuck up that I see, especially more in the early days of startups, is that you can hear founders that say, my product is great, but then marketing is rubbish because they don't let people know how great my product is and I have no brand awareness, so I need to invest in the brand and so on to boost my growth.

Yeah, I think the biggest fuck up that I see, especially more in the early days of startups, is that you can hear founders that say, my product is great, but then marketing is rubbish because they don't let people know how great my product is and I have no brand awareness, so I need to invest in the brand and so on to boost my growth.

Yeah, I think the biggest fuck up that I see, especially more in the early days of startups, is that you can hear founders that say, my product is great, but then marketing is rubbish because they don't let people know how great my product is and I have no brand awareness, so I need to invest in the brand and so on to boost my growth.

And I always reply, well, if your product was so good, people would know about it.

And I always reply, well, if your product was so good, people would know about it.

And I always reply, well, if your product was so good, people would know about it.

Do you believe if you build it, they will come if it's a great product?

Do you believe if you build it, they will come if it's a great product?

Do you believe if you build it, they will come if it's a great product?

Well, I think investing in brand in the early days is the worst decision you can make. Because you should just put it all in product early? Yeah, you put in product and then you drive conversion and so on. But starting building top of the funnel and trying to build brand and so on in the early days, I think is a mistake.

Well, I think investing in brand in the early days is the worst decision you can make. Because you should just put it all in product early? Yeah, you put in product and then you drive conversion and so on. But starting building top of the funnel and trying to build brand and so on in the early days, I think is a mistake.

Well, I think investing in brand in the early days is the worst decision you can make. Because you should just put it all in product early? Yeah, you put in product and then you drive conversion and so on. But starting building top of the funnel and trying to build brand and so on in the early days, I think is a mistake.

And saying that what is hindering your growth is your brand awareness, I think is a mistake. There is a correlation between brand awareness and product penetration, but you need to think about where the causality is. Is your penetration driven by brand awareness or is your brand awareness driven by product penetration? And in the early days, I think the causality is the other way around.