Antoine Le Nel

Yeah, I think the biggest fuck up that I see, especially more in the early days of startups, is that you can hear founders that say, my product is great, but then marketing is rubbish because they don't let people know how great my product is and I have no brand awareness, so I need to invest in the brand and so on to boost my growth.

And I always reply, well, if your product was so good, people would know about it.

And I always reply, well, if your product was so good, people would know about it.

And I always reply, well, if your product was so good, people would know about it.

Do you believe if you build it, they will come if it's a great product?

Do you believe if you build it, they will come if it's a great product?

Do you believe if you build it, they will come if it's a great product?

Well, I think investing in brand in the early days is the worst decision you can make. Because you should just put it all in product early? Yeah, you put in product and then you drive conversion and so on. But starting building top of the funnel and trying to build brand and so on in the early days, I think is a mistake.

Well, I think investing in brand in the early days is the worst decision you can make. Because you should just put it all in product early? Yeah, you put in product and then you drive conversion and so on. But starting building top of the funnel and trying to build brand and so on in the early days, I think is a mistake.

Well, I think investing in brand in the early days is the worst decision you can make. Because you should just put it all in product early? Yeah, you put in product and then you drive conversion and so on. But starting building top of the funnel and trying to build brand and so on in the early days, I think is a mistake.

And saying that what is hindering your growth is your brand awareness, I think is a mistake. There is a correlation between brand awareness and product penetration, but you need to think about where the causality is. Is your penetration driven by brand awareness or is your brand awareness driven by product penetration? And in the early days, I think the causality is the other way around.

And saying that what is hindering your growth is your brand awareness, I think is a mistake. There is a correlation between brand awareness and product penetration, but you need to think about where the causality is. Is your penetration driven by brand awareness or is your brand awareness driven by product penetration? And in the early days, I think the causality is the other way around.

And saying that what is hindering your growth is your brand awareness, I think is a mistake. There is a correlation between brand awareness and product penetration, but you need to think about where the causality is. Is your penetration driven by brand awareness or is your brand awareness driven by product penetration? And in the early days, I think the causality is the other way around.

And then at a later stage, you can start because you need to open the funnel and so on because you need to go into new segments. Because once you've highly penetrated one segment, you need to go to another segment. And then you can start using some brand marketing and so on to build something a bit different to continue the growth.

And then at a later stage, you can start because you need to open the funnel and so on because you need to go into new segments. Because once you've highly penetrated one segment, you need to go to another segment. And then you can start using some brand marketing and so on to build something a bit different to continue the growth.

And then at a later stage, you can start because you need to open the funnel and so on because you need to go into new segments. Because once you've highly penetrated one segment, you need to go to another segment. And then you can start using some brand marketing and so on to build something a bit different to continue the growth.

I think in the early days, actually, your brand awareness is driven by your product penetration and not the other way around.

I think in the early days, actually, your brand awareness is driven by your product penetration and not the other way around.

I think in the early days, actually, your brand awareness is driven by your product penetration and not the other way around.

What product did you think would have the most impact that in the end ended up having the least?