Antoine Le Nel

What have you not optimized with Revolut yet that you need to optimize?

What have you not optimized with Revolut yet that you need to optimize?

What have you not optimized with Revolut yet that you need to optimize?

I mean, I think we're still very much at the beginning of building our brand marketing. I think we're still a very young brand. That's probably the biggest work that we have ahead of us is to find the right way to position the brand and inspire people. That's the biggest. What does great brand mean to you? So first of all, about brand, the question is, where does brand fit?

I mean, I think we're still very much at the beginning of building our brand marketing. I think we're still a very young brand. That's probably the biggest work that we have ahead of us is to find the right way to position the brand and inspire people. That's the biggest. What does great brand mean to you? So first of all, about brand, the question is, where does brand fit?

I mean, I think we're still very much at the beginning of building our brand marketing. I think we're still a very young brand. That's probably the biggest work that we have ahead of us is to find the right way to position the brand and inspire people. That's the biggest. What does great brand mean to you? So first of all, about brand, the question is, where does brand fit?

Is brand a marketing thing or a product thing? Because a lot of people think about brand on marketing. And I'll give you two examples. Out of a sample of two, which is King and Revolut, the brand was much bigger before a single dollar of marketing was spent. So the brand had nothing to do with marketing. It was a huge brand before putting any penny into it.

Is brand a marketing thing or a product thing? Because a lot of people think about brand on marketing. And I'll give you two examples. Out of a sample of two, which is King and Revolut, the brand was much bigger before a single dollar of marketing was spent. So the brand had nothing to do with marketing. It was a huge brand before putting any penny into it.

Is brand a marketing thing or a product thing? Because a lot of people think about brand on marketing. And I'll give you two examples. Out of a sample of two, which is King and Revolut, the brand was much bigger before a single dollar of marketing was spent. So the brand had nothing to do with marketing. It was a huge brand before putting any penny into it.

ask you that it's both. I'll take the iPod. It's the way that it was boxed, the way that it felt, the scroll wheel, the white silver, the product. But it was also the brilliance of a thousand songs in your pocket, the white background, the beautiful pictures. It was a combination that made it pop.

ask you that it's both. I'll take the iPod. It's the way that it was boxed, the way that it felt, the scroll wheel, the white silver, the product. But it was also the brilliance of a thousand songs in your pocket, the white background, the beautiful pictures. It was a combination that made it pop.

ask you that it's both. I'll take the iPod. It's the way that it was boxed, the way that it felt, the scroll wheel, the white silver, the product. But it was also the brilliance of a thousand songs in your pocket, the white background, the beautiful pictures. It was a combination that made it pop.

Yeah, yeah, yeah.

Yeah, yeah, yeah.

Yeah, yeah, yeah.

I think it's in between.

I think it's in between.

I think it's in between.

I think in the early days, it's definitely more a product thing. And then it becomes, with maturity, a bit more of a marketing thing. But I think we take too much of a shortcut putting brand in marketing and saying, well, you know what? Brand is marketing problem. I think it's not. It's about, as you said, it's the user experience. It's like how the product make you feel and so on.

I think in the early days, it's definitely more a product thing. And then it becomes, with maturity, a bit more of a marketing thing. But I think we take too much of a shortcut putting brand in marketing and saying, well, you know what? Brand is marketing problem. I think it's not. It's about, as you said, it's the user experience. It's like how the product make you feel and so on.