Antoine Le Nel

ask you that it's both. I'll take the iPod. It's the way that it was boxed, the way that it felt, the scroll wheel, the white silver, the product. But it was also the brilliance of a thousand songs in your pocket, the white background, the beautiful pictures. It was a combination that made it pop.

ask you that it's both. I'll take the iPod. It's the way that it was boxed, the way that it felt, the scroll wheel, the white silver, the product. But it was also the brilliance of a thousand songs in your pocket, the white background, the beautiful pictures. It was a combination that made it pop.

ask you that it's both. I'll take the iPod. It's the way that it was boxed, the way that it felt, the scroll wheel, the white silver, the product. But it was also the brilliance of a thousand songs in your pocket, the white background, the beautiful pictures. It was a combination that made it pop.

Yeah, yeah, yeah.

Yeah, yeah, yeah.

Yeah, yeah, yeah.

I think it's in between.

I think it's in between.

I think it's in between.

I think in the early days, it's definitely more a product thing. And then it becomes, with maturity, a bit more of a marketing thing. But I think we take too much of a shortcut putting brand in marketing and saying, well, you know what? Brand is marketing problem. I think it's not. It's about, as you said, it's the user experience. It's like how the product make you feel and so on.

I think in the early days, it's definitely more a product thing. And then it becomes, with maturity, a bit more of a marketing thing. But I think we take too much of a shortcut putting brand in marketing and saying, well, you know what? Brand is marketing problem. I think it's not. It's about, as you said, it's the user experience. It's like how the product make you feel and so on.

I think in the early days, it's definitely more a product thing. And then it becomes, with maturity, a bit more of a marketing thing. But I think we take too much of a shortcut putting brand in marketing and saying, well, you know what? Brand is marketing problem. I think it's not. It's about, as you said, it's the user experience. It's like how the product make you feel and so on.

And then what marketing does, marketing is just an amplifier or a catalyst into it. We just try to amplify whatever it makes you feel. I just make it bigger, feel it more and so on. But at the end of the day, it's still the product that is starting the journey. The brand journey is starting there.

And then what marketing does, marketing is just an amplifier or a catalyst into it. We just try to amplify whatever it makes you feel. I just make it bigger, feel it more and so on. But at the end of the day, it's still the product that is starting the journey. The brand journey is starting there.

And then what marketing does, marketing is just an amplifier or a catalyst into it. We just try to amplify whatever it makes you feel. I just make it bigger, feel it more and so on. But at the end of the day, it's still the product that is starting the journey. The brand journey is starting there.

what brand do you respect most today and why them i mean you mentioned apple i mean obviously apple is a great brand because they've done they've done something that is quite amazing i mean apple and as well some of the luxury brands like louis vuitton and so on which is quite amazing that they've developed a luxury positioning for mass market is there anything you think people up with brand

what brand do you respect most today and why them i mean you mentioned apple i mean obviously apple is a great brand because they've done they've done something that is quite amazing i mean apple and as well some of the luxury brands like louis vuitton and so on which is quite amazing that they've developed a luxury positioning for mass market is there anything you think people up with brand

what brand do you respect most today and why them i mean you mentioned apple i mean obviously apple is a great brand because they've done they've done something that is quite amazing i mean apple and as well some of the luxury brands like louis vuitton and so on which is quite amazing that they've developed a luxury positioning for mass market is there anything you think people up with brand

Yeah, I think the biggest fuck up that I see, especially more in the early days of startups, is that you can hear founders that say, my product is great, but then marketing is rubbish because they don't let people know how great my product is and I have no brand awareness, so I need to invest in the brand and so on to boost my growth.

Yeah, I think the biggest fuck up that I see, especially more in the early days of startups, is that you can hear founders that say, my product is great, but then marketing is rubbish because they don't let people know how great my product is and I have no brand awareness, so I need to invest in the brand and so on to boost my growth.