Antoine Le Nel

Definitely the second one.

Definitely the second one.

I'm a huge advocate of the second one. I'll give you a very simple analogy. You know, look at Usain Bolt. Everyone remembers Usain Bolt. But he was not winning by much. He was not winning by 10x. He was winning by a hundredth of a second and so on because he was able to optimize the departure, this, et cetera, et cetera. So he was not 10x better than everyone.

I'm a huge advocate of the second one. I'll give you a very simple analogy. You know, look at Usain Bolt. Everyone remembers Usain Bolt. But he was not winning by much. He was not winning by 10x. He was winning by a hundredth of a second and so on because he was able to optimize the departure, this, et cetera, et cetera. So he was not 10x better than everyone.

I'm a huge advocate of the second one. I'll give you a very simple analogy. You know, look at Usain Bolt. Everyone remembers Usain Bolt. But he was not winning by much. He was not winning by 10x. He was winning by a hundredth of a second and so on because he was able to optimize the departure, this, et cetera, et cetera. So he was not 10x better than everyone.

But at the end, everyone thinks he was 10x better. You see what I mean? And it's because growth is a bidding war. It's a bidding war. It's about whether you're able to bid above everyone else on all the different channels at the end of the day. The question is, how are you able to bid above everyone?

But at the end, everyone thinks he was 10x better. You see what I mean? And it's because growth is a bidding war. It's a bidding war. It's about whether you're able to bid above everyone else on all the different channels at the end of the day. The question is, how are you able to bid above everyone?

But at the end, everyone thinks he was 10x better. You see what I mean? And it's because growth is a bidding war. It's a bidding war. It's about whether you're able to bid above everyone else on all the different channels at the end of the day. The question is, how are you able to bid above everyone?

And how do you optimize every single step so that you're the winner takes it all in growth, the winner takes it all? And that's why it's ultimately because you optimize every single part of either the funnel, either the creative, either your bidding strategy, et cetera, et cetera.

And how do you optimize every single step so that you're the winner takes it all in growth, the winner takes it all? And that's why it's ultimately because you optimize every single part of either the funnel, either the creative, either your bidding strategy, et cetera, et cetera.

And how do you optimize every single step so that you're the winner takes it all in growth, the winner takes it all? And that's why it's ultimately because you optimize every single part of either the funnel, either the creative, either your bidding strategy, et cetera, et cetera.

It's every single element that's like small increment of 1% here, 2% there, et cetera, et cetera, that add up to put you on top of the waterfall and to take it all.

It's every single element that's like small increment of 1% here, 2% there, et cetera, et cetera, that add up to put you on top of the waterfall and to take it all.

It's every single element that's like small increment of 1% here, 2% there, et cetera, et cetera, that add up to put you on top of the waterfall and to take it all.

So people are wrong to think then that it is these kind of moonshot bats that is great. I think so, totally.

So people are wrong to think then that it is these kind of moonshot bats that is great. I think so, totally.

So people are wrong to think then that it is these kind of moonshot bats that is great. I think so, totally.

So they fish for the moonshot and so on, while actually it's just down there being excellent in the execution, everything you do at the lowest level of granularity. And once you have everything, that's why, you know, when I was saying, if someone asked me, what is the success of Revolut? It's a million things.

So they fish for the moonshot and so on, while actually it's just down there being excellent in the execution, everything you do at the lowest level of granularity. And once you have everything, that's why, you know, when I was saying, if someone asked me, what is the success of Revolut? It's a million things.

So they fish for the moonshot and so on, while actually it's just down there being excellent in the execution, everything you do at the lowest level of granularity. And once you have everything, that's why, you know, when I was saying, if someone asked me, what is the success of Revolut? It's a million things.