Antoine Le Nel

And how do you optimize every single step so that you're the winner takes it all in growth, the winner takes it all? And that's why it's ultimately because you optimize every single part of either the funnel, either the creative, either your bidding strategy, et cetera, et cetera.

And how do you optimize every single step so that you're the winner takes it all in growth, the winner takes it all? And that's why it's ultimately because you optimize every single part of either the funnel, either the creative, either your bidding strategy, et cetera, et cetera.

It's every single element that's like small increment of 1% here, 2% there, et cetera, et cetera, that add up to put you on top of the waterfall and to take it all.

It's every single element that's like small increment of 1% here, 2% there, et cetera, et cetera, that add up to put you on top of the waterfall and to take it all.

It's every single element that's like small increment of 1% here, 2% there, et cetera, et cetera, that add up to put you on top of the waterfall and to take it all.

So people are wrong to think then that it is these kind of moonshot bats that is great. I think so, totally.

So people are wrong to think then that it is these kind of moonshot bats that is great. I think so, totally.

So people are wrong to think then that it is these kind of moonshot bats that is great. I think so, totally.

So they fish for the moonshot and so on, while actually it's just down there being excellent in the execution, everything you do at the lowest level of granularity. And once you have everything, that's why, you know, when I was saying, if someone asked me, what is the success of Revolut? It's a million things.

So they fish for the moonshot and so on, while actually it's just down there being excellent in the execution, everything you do at the lowest level of granularity. And once you have everything, that's why, you know, when I was saying, if someone asked me, what is the success of Revolut? It's a million things.

So they fish for the moonshot and so on, while actually it's just down there being excellent in the execution, everything you do at the lowest level of granularity. And once you have everything, that's why, you know, when I was saying, if someone asked me, what is the success of Revolut? It's a million things.

What have you not optimized with Revolut yet that you need to optimize?

What have you not optimized with Revolut yet that you need to optimize?

What have you not optimized with Revolut yet that you need to optimize?

I mean, I think we're still very much at the beginning of building our brand marketing. I think we're still a very young brand. That's probably the biggest work that we have ahead of us is to find the right way to position the brand and inspire people. That's the biggest. What does great brand mean to you? So first of all, about brand, the question is, where does brand fit?

I mean, I think we're still very much at the beginning of building our brand marketing. I think we're still a very young brand. That's probably the biggest work that we have ahead of us is to find the right way to position the brand and inspire people. That's the biggest. What does great brand mean to you? So first of all, about brand, the question is, where does brand fit?

I mean, I think we're still very much at the beginning of building our brand marketing. I think we're still a very young brand. That's probably the biggest work that we have ahead of us is to find the right way to position the brand and inspire people. That's the biggest. What does great brand mean to you? So first of all, about brand, the question is, where does brand fit?

Is brand a marketing thing or a product thing? Because a lot of people think about brand on marketing. And I'll give you two examples. Out of a sample of two, which is King and Revolut, the brand was much bigger before a single dollar of marketing was spent. So the brand had nothing to do with marketing. It was a huge brand before putting any penny into it.

Is brand a marketing thing or a product thing? Because a lot of people think about brand on marketing. And I'll give you two examples. Out of a sample of two, which is King and Revolut, the brand was much bigger before a single dollar of marketing was spent. So the brand had nothing to do with marketing. It was a huge brand before putting any penny into it.

Is brand a marketing thing or a product thing? Because a lot of people think about brand on marketing. And I'll give you two examples. Out of a sample of two, which is King and Revolut, the brand was much bigger before a single dollar of marketing was spent. So the brand had nothing to do with marketing. It was a huge brand before putting any penny into it.