Antoine Le Nel

What are the biggest mistakes that you think people make in hiring and growth?

I think they hire generous people to run stuff. So they end up running many things in a pretty average way. So it's better to do less and deeper than try to have a lot of breadth and do many things in a just okay-ish way. And then they hire growth managers, which I have no idea what a growth manager is. They manage growth. Yeah, but like, what is growth? What is growth? Is it virality?

I think they hire generous people to run stuff. So they end up running many things in a pretty average way. So it's better to do less and deeper than try to have a lot of breadth and do many things in a just okay-ish way. And then they hire growth managers, which I have no idea what a growth manager is. They manage growth. Yeah, but like, what is growth? What is growth? Is it virality?

I think they hire generous people to run stuff. So they end up running many things in a pretty average way. So it's better to do less and deeper than try to have a lot of breadth and do many things in a just okay-ish way. And then they hire growth managers, which I have no idea what a growth manager is. They manage growth. Yeah, but like, what is growth? What is growth? Is it virality?

Is it performance marketing? Is it some brand marketing aspect? What is it? Is it pricing?

Is it performance marketing? Is it some brand marketing aspect? What is it? Is it pricing?

Is it performance marketing? Is it some brand marketing aspect? What is it? Is it pricing?

Is it, well, I mean, you can do anything, you know? Well, you said, what is growth? You know, when we were chatting before, you mentioned 10x or 100x. The thing I'm never sure about with growth is like, is growth's role, let's try this big picture new product that's going to change Revolut forever. Or is it, let's iterate on all of these little things that combined will add up to a big thing.

Is it, well, I mean, you can do anything, you know? Well, you said, what is growth? You know, when we were chatting before, you mentioned 10x or 100x. The thing I'm never sure about with growth is like, is growth's role, let's try this big picture new product that's going to change Revolut forever. Or is it, let's iterate on all of these little things that combined will add up to a big thing.

Is it, well, I mean, you can do anything, you know? Well, you said, what is growth? You know, when we were chatting before, you mentioned 10x or 100x. The thing I'm never sure about with growth is like, is growth's role, let's try this big picture new product that's going to change Revolut forever. Or is it, let's iterate on all of these little things that combined will add up to a big thing.

Definitely the second one.

Definitely the second one.

Definitely the second one.

I'm a huge advocate of the second one. I'll give you a very simple analogy. You know, look at Usain Bolt. Everyone remembers Usain Bolt. But he was not winning by much. He was not winning by 10x. He was winning by a hundredth of a second and so on because he was able to optimize the departure, this, et cetera, et cetera. So he was not 10x better than everyone.

I'm a huge advocate of the second one. I'll give you a very simple analogy. You know, look at Usain Bolt. Everyone remembers Usain Bolt. But he was not winning by much. He was not winning by 10x. He was winning by a hundredth of a second and so on because he was able to optimize the departure, this, et cetera, et cetera. So he was not 10x better than everyone.

I'm a huge advocate of the second one. I'll give you a very simple analogy. You know, look at Usain Bolt. Everyone remembers Usain Bolt. But he was not winning by much. He was not winning by 10x. He was winning by a hundredth of a second and so on because he was able to optimize the departure, this, et cetera, et cetera. So he was not 10x better than everyone.

But at the end, everyone thinks he was 10x better. You see what I mean? And it's because growth is a bidding war. It's a bidding war. It's about whether you're able to bid above everyone else on all the different channels at the end of the day. The question is, how are you able to bid above everyone?

But at the end, everyone thinks he was 10x better. You see what I mean? And it's because growth is a bidding war. It's a bidding war. It's about whether you're able to bid above everyone else on all the different channels at the end of the day. The question is, how are you able to bid above everyone?

But at the end, everyone thinks he was 10x better. You see what I mean? And it's because growth is a bidding war. It's a bidding war. It's about whether you're able to bid above everyone else on all the different channels at the end of the day. The question is, how are you able to bid above everyone?

And how do you optimize every single step so that you're the winner takes it all in growth, the winner takes it all? And that's why it's ultimately because you optimize every single part of either the funnel, either the creative, either your bidding strategy, et cetera, et cetera.