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Antoine Le Nel

๐Ÿ‘ค Speaker
666 total appearances

Appearances Over Time

Podcast Appearances

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

Well, it's like a case study. We tell you, okay, I have this problem. I mean, it can be a marketing campaign, et cetera, et cetera. And then we ask the candidate, what do you think the problem is and how would you solve it? And so on. So it has nothing to do with what you've done or seen in the past, but it's more about how do you decompose and simplify the problem?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

Because at the end of the day, every problem is quite simple. You just need to slice it at the right level of granularity so that suddenly a big problem just becomes 10 small problems and then you solve them one by one and then you get there and you don't try to find a miracle solution by being Einstein and super complexified. No, I mean, there's no need for that. Just do it simple.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

Because at the end of the day, every problem is quite simple. You just need to slice it at the right level of granularity so that suddenly a big problem just becomes 10 small problems and then you solve them one by one and then you get there and you don't try to find a miracle solution by being Einstein and super complexified. No, I mean, there's no need for that. Just do it simple.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

Because at the end of the day, every problem is quite simple. You just need to slice it at the right level of granularity so that suddenly a big problem just becomes 10 small problems and then you solve them one by one and then you get there and you don't try to find a miracle solution by being Einstein and super complexified. No, I mean, there's no need for that. Just do it simple.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

Keep it simple.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

Keep it simple.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

Keep it simple.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

What are the biggest mistakes that you think people make in hiring and growth?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

What are the biggest mistakes that you think people make in hiring and growth?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

What are the biggest mistakes that you think people make in hiring and growth?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

I think they hire generous people to run stuff. So they end up running many things in a pretty average way. So it's better to do less and deeper than try to have a lot of breadth and do many things in a just okay-ish way. And then they hire growth managers, which I have no idea what a growth manager is. They manage growth. Yeah, but like, what is growth? What is growth? Is it virality?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

I think they hire generous people to run stuff. So they end up running many things in a pretty average way. So it's better to do less and deeper than try to have a lot of breadth and do many things in a just okay-ish way. And then they hire growth managers, which I have no idea what a growth manager is. They manage growth. Yeah, but like, what is growth? What is growth? Is it virality?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

I think they hire generous people to run stuff. So they end up running many things in a pretty average way. So it's better to do less and deeper than try to have a lot of breadth and do many things in a just okay-ish way. And then they hire growth managers, which I have no idea what a growth manager is. They manage growth. Yeah, but like, what is growth? What is growth? Is it virality?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

Is it performance marketing? Is it some brand marketing aspect? What is it? Is it pricing?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

Is it performance marketing? Is it some brand marketing aspect? What is it? Is it pricing?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

Is it performance marketing? Is it some brand marketing aspect? What is it? Is it pricing?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

Is it, well, I mean, you can do anything, you know? Well, you said, what is growth? You know, when we were chatting before, you mentioned 10x or 100x. The thing I'm never sure about with growth is like, is growth's role, let's try this big picture new product that's going to change Revolut forever. Or is it, let's iterate on all of these little things that combined will add up to a big thing.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

Is it, well, I mean, you can do anything, you know? Well, you said, what is growth? You know, when we were chatting before, you mentioned 10x or 100x. The thing I'm never sure about with growth is like, is growth's role, let's try this big picture new product that's going to change Revolut forever. Or is it, let's iterate on all of these little things that combined will add up to a big thing.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

Is it, well, I mean, you can do anything, you know? Well, you said, what is growth? You know, when we were chatting before, you mentioned 10x or 100x. The thing I'm never sure about with growth is like, is growth's role, let's try this big picture new product that's going to change Revolut forever. Or is it, let's iterate on all of these little things that combined will add up to a big thing.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

Definitely the second one.