Antoine Le Nel

We can find a solution collectively, you know, into solving it. That's the thing that is very, very powerful.

I could talk to you all day. So I'm going to do a quick fire round with you. I say a short statement, you give me your immediate thoughts. Does that sound okay? Okay, that's fine. So what tactics in growth have not changed over the last five years? I think performance marketing is still the key. What tactics have died a death?

I could talk to you all day. So I'm going to do a quick fire round with you. I say a short statement, you give me your immediate thoughts. Does that sound okay? Okay, that's fine. So what tactics in growth have not changed over the last five years? I think performance marketing is still the key. What tactics have died a death?

I could talk to you all day. So I'm going to do a quick fire round with you. I say a short statement, you give me your immediate thoughts. Does that sound okay? Okay, that's fine. So what tactics in growth have not changed over the last five years? I think performance marketing is still the key. What tactics have died a death?

I think variety is a lot more difficult than what it used to be.

I think variety is a lot more difficult than what it used to be.

I think variety is a lot more difficult than what it used to be.

Why?

Why?

Why?

I think people are less keen to share compared to before. Before they were more keen on sharing to everyone. I think it's a little bit different nowadays.

I think people are less keen to share compared to before. Before they were more keen on sharing to everyone. I think it's a little bit different nowadays.

I think people are less keen to share compared to before. Before they were more keen on sharing to everyone. I think it's a little bit different nowadays.

True. iOS changes have made that tougher and are going to continue to make that tougher. Has TikTok made virality easier?

True. iOS changes have made that tougher and are going to continue to make that tougher. Has TikTok made virality easier?

True. iOS changes have made that tougher and are going to continue to make that tougher. Has TikTok made virality easier?

Yeah, but by variety, I mean, like me telling you what to do, you know, and so on, you know, through not just word of mouth, but through that, it's a bit more difficult.

Yeah, but by variety, I mean, like me telling you what to do, you know, and so on, you know, through not just word of mouth, but through that, it's a bit more difficult.

Yeah, but by variety, I mean, like me telling you what to do, you know, and so on, you know, through not just word of mouth, but through that, it's a bit more difficult.

What is the biggest mistake founders make when hiring growth teams? They hire generalists to do a bit everything they should focus. You've got a growth leader. He comes to you and says, Antoine, I'm starting my new role tomorrow as head of growth. What do you advise them the day before they start? Build the analytical framework before you start spending anything.