Antoine Le Nel
๐ค SpeakerAppearances Over Time
Podcast Appearances
But because there's no interdependencies between the different things that we build, at the end of the day, we are splitting the companies as many startups as possible. I know like big organizations who say, oh, you know, those are silos. People are not collaborating, et cetera, et cetera.
But because there's no interdependencies between the different things that we build, at the end of the day, we are splitting the companies as many startups as possible. I know like big organizations who say, oh, you know, those are silos. People are not collaborating, et cetera, et cetera.
But because there's no interdependencies between the different things that we build, at the end of the day, we are splitting the companies as many startups as possible. I know like big organizations who say, oh, you know, those are silos. People are not collaborating, et cetera, et cetera.
You know, you need to always find the right balance between coordinating things while giving the right amount of focus. And I think that's what we are doing pretty well at Revolut, where every team has a huge amount of autonomy and of focus to really go very fast in what they do.
You know, you need to always find the right balance between coordinating things while giving the right amount of focus. And I think that's what we are doing pretty well at Revolut, where every team has a huge amount of autonomy and of focus to really go very fast in what they do.
You know, you need to always find the right balance between coordinating things while giving the right amount of focus. And I think that's what we are doing pretty well at Revolut, where every team has a huge amount of autonomy and of focus to really go very fast in what they do.
when one's not working do you cut it do you give it more time what does that look like no we cut quite fast we cut quite fast yeah yeah when something is not working what did you try that didn't work as planned and you cut and what did you learn i mean on the marketing side there's been some some campaigns for example that we've been running in some in some countries where we've been using some
when one's not working do you cut it do you give it more time what does that look like no we cut quite fast we cut quite fast yeah yeah when something is not working what did you try that didn't work as planned and you cut and what did you learn i mean on the marketing side there's been some some campaigns for example that we've been running in some in some countries where we've been using some
when one's not working do you cut it do you give it more time what does that look like no we cut quite fast we cut quite fast yeah yeah when something is not working what did you try that didn't work as planned and you cut and what did you learn i mean on the marketing side there's been some some campaigns for example that we've been running in some in some countries where we've been using some
creatives that were quite generic. And after two weeks, we saw it was a disaster and we just cut it off. We don't wait for the campaign to finish. It's like, you know what, this is just not happening. There's no way this will pick up. And you just cut it, you know, while maybe in other places you would just have continued and say, you know what, we're here.
creatives that were quite generic. And after two weeks, we saw it was a disaster and we just cut it off. We don't wait for the campaign to finish. It's like, you know what, this is just not happening. There's no way this will pick up. And you just cut it, you know, while maybe in other places you would just have continued and say, you know what, we're here.
creatives that were quite generic. And after two weeks, we saw it was a disaster and we just cut it off. We don't wait for the campaign to finish. It's like, you know what, this is just not happening. There's no way this will pick up. And you just cut it, you know, while maybe in other places you would just have continued and say, you know what, we're here.
And then we'll do the retrospective at the end of it. So, no, I mean, it's not working. It's not working. You just cut it, you know, and fine. Your TV campaign was supposed to run, let's say, for three months. Well, after two weeks, it's just not working. You just cut it and then you move on. You know, it's fine.
And then we'll do the retrospective at the end of it. So, no, I mean, it's not working. It's not working. You just cut it, you know, and fine. Your TV campaign was supposed to run, let's say, for three months. Well, after two weeks, it's just not working. You just cut it and then you move on. You know, it's fine.
And then we'll do the retrospective at the end of it. So, no, I mean, it's not working. It's not working. You just cut it, you know, and fine. Your TV campaign was supposed to run, let's say, for three months. Well, after two weeks, it's just not working. You just cut it and then you move on. You know, it's fine.
You mentioned kind of growth engine when you started that on what enables Revolut to continue growing so fast. What actually is a growth engine? I know it sounds strange, but we often hear it. What does that actually mean?
You mentioned kind of growth engine when you started that on what enables Revolut to continue growing so fast. What actually is a growth engine? I know it sounds strange, but we often hear it. What does that actually mean?
You mentioned kind of growth engine when you started that on what enables Revolut to continue growing so fast. What actually is a growth engine? I know it sounds strange, but we often hear it. What does that actually mean?
A growth engine is where you have multiple components that all play together. I'll give you a very simple example. I look at it quite the famous full funnel, you know, that everyone says. So you have... The upper funnel, the mid funnel, and the lower funnel. And the growth engine is when you manage to get those three elements working together.
A growth engine is where you have multiple components that all play together. I'll give you a very simple example. I look at it quite the famous full funnel, you know, that everyone says. So you have... The upper funnel, the mid funnel, and the lower funnel. And the growth engine is when you manage to get those three elements working together.