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Anton Zeidler

๐Ÿ‘ค Speaker
161 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Gross revenue churn.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Just a sec.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Okay.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Technically, we are like about percent or like in October, it was 1.5 negative.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Churn, gross, MRR churn.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

It was 2% in October.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

It was 2% in September.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

It was 2.8 in August.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

That's great.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Yeah, that's probably true.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

And what is kind of underneath what is happening is we are technically shortening our smallest customers.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

So we can roughly divide our customers into groups.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Small customers who are signing up for monthly plans

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

And they stay with us for like four, five, six months.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

And then, you know, we have a very strong free plan.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

So for them, it's always kind of like a choice of, do I really want to pay this 50 bucks a month and like collect data from five workstations?

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Or would I be okay if I would just switch back to a free plan and pay nothing?

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

And they get monthly invoices.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

So for them, like every monthly invoice is like a point of reconsideration.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Do they want to spend 50 bucks on ActiveTrack or would they rather spend it like on HBO or like Netflix?