Anton Zeidler
๐ค SpeakerAppearances Over Time
Podcast Appearances
Gross revenue churn.
Just a sec.
Okay.
Technically, we are like about percent or like in October, it was 1.5 negative.
Churn, gross, MRR churn.
It was 2% in October.
It was 2% in September.
It was 2.8 in August.
That's great.
Yeah, that's probably true.
And what is kind of underneath what is happening is we are technically shortening our smallest customers.
So we can roughly divide our customers into groups.
Small customers who are signing up for monthly plans
And they stay with us for like four, five, six months.
And then, you know, we have a very strong free plan.
So for them, it's always kind of like a choice of, do I really want to pay this 50 bucks a month and like collect data from five workstations?
Or would I be okay if I would just switch back to a free plan and pay nothing?
And they get monthly invoices.
So for them, like every monthly invoice is like a point of reconsideration.
Do they want to spend 50 bucks on ActiveTrack or would they rather spend it like on HBO or like Netflix?