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Anton Zeidler

๐Ÿ‘ค Speaker
161 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Especially if it's a small business.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Most of those guys are small businesses.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

They can account every penny and operate in a very frugal way.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

For larger companies, it's not so important.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

For larger companies, typically, first of all, they see analytical kind of use of the product.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Plus, they stay with us for a much longer period of time, and they buy more seeds.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

So those smaller guys are kind of churning, but sometimes getting back to us, and sometimes I see them getting back and forth five, six times in a row.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

But larger companies, like 30, 50 employees and up, they tend to stick for a really long time.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

And they tend to expand and buy add-ons.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Our first sale, our first subscription was sold in February 2012.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

The company, like the legal entity, was incorporated by my partner in 1995.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

We met each other like in 2009.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

It was probably 2011.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Since it was bootstrap, it was kind of like, you know, we both worked from home.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

We had our daily classical hipster meeting in Starbucks.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

And we were like, you know, we were thinking what really to do.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

My partner had a tremendous expertise and everything that has to do with like,

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

uh system level coding in in windows and and security and this kind of things i had with my previous startup i had uh quite some experience of building like they previously it was called web-based got it yeah so anton just just because again we're short on time so i want to try and stick here right so 2011 you start coding 2012 you sell your first plan what's team size today how many people

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

27 guys in our office.

SaaS Interviews with CEOs, Startups, Founders
1573 How Activtrak Hit $4.5M ARR With No Outside Capital

All in Dallas?