Anya Cheng
speaker
611 appearances
2 recordings
2 series
first heard Jun 2026
last heard 8 Jul
Anya Cheng’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Jul 2026 with 1.
Appearances
And at one point, they just put down the higher glasses.
They put like Oculus versus some other brands on, Apples and some others.
We see people actually choose differently.
I do think that both are equally important.
We know the marketing funnel.
If you don't have consideration, there's no performance marketing needed.
However, it's also if you only have branding, but you don't have performance marketing, you can never convert those awareness and consideration.
We recently won the American Marketing Association Award
of excellence in marketing by doing very well on ChatGPT.
Nowadays, people who say performance marketing, more and more get into like ChatGPT SEO versus Google SEO because more people asking questions there.
How we do it is that we use human and machines in a loop and exercise.
We start with identifying the user journey, why people search for something, even on ChatGPT.
Identify the question people will ask.
We have human to write down the overall outline.
We use AI to generating content.
From there, our human stylist revising the content with their point of view.
And then when we send the customer's outfit with a styling note, customer provide feedback, put your feedback into the notes.
with the content, and then those content generating tool automatically to the website, which will get more traffic coming in from CheckGPT and as regular SEO, and it become an automatic flywheel.
So then we won the award.
We got 10,000 impressions for free from there.
Showing 381–400 of 611 · page 20 of 31
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