Ap Dijksterhuis

speaker

549 appearances 2 recordings 1 series first heard Jun 2026 last heard 7 Sep

Ap Dijksterhuis’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 2 in all, peaking in Sep 2026 with 1.

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Hidden Brain · Unleashing Your Creativity · 1 Jun 2026 podcast

And thinking is like that.

If we set ourselves important goals or if we work on something that we find very important,

We think about it when we pay attention to it, but also when we don't pay attention to it, when we're doing something completely different, like watching a movie, our brain continues to work on that important problem.

For things such as inspiration and creativity and problem solving, this is extremely important.

Yeah, yeah, yeah.

I think the first episode of Hidden Brain I ever listened to was simply because of the title, because of the name Hidden Brain.

I thought, this is what I'm working on.

Yeah, it's very much comparable.

Well, when we started to study the idea that people think unconsciously, that's the way we call it, what we did is we gave information about four different apartments in the city of Amsterdam.

This was at the time where I was working at the University of Amsterdam.

We gave students information about four different apartments,

And we made sure that one apartment was more attractive than the others.

But they get a lot of information.

It wasn't all that easy to figure it out.

And we said to these participants, choose the best apartment.

And we had two groups.

The first group simply read the information and they chose.

And the second group, they read the information.

We told them to choose later on.

And first, they were distracted with a word puzzle, something simple.

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