Appu (Apu) Shaji

speaker

101 appearances 1 recordings 1 series first heard Jul 2026 last heard 14 Jul

Appu (Apu) Shaji’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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Working Smarter · Building AI that can search inside videos (and photos and audio too) · 14 Jul 2026 podcast

So every user should have a different experience based on what is important for doing their work.

So for example, uh, if I search for Q2 2026 roadmap, maybe someone who's working in content production has a different roadmap file that is important.

So really finding that personalized uh uh content is super important.

What we are building is that

Users files are scattered across multiple formats, multiple platforms, but you have a thought, you want to find something.

How can you just use a text prompt and write it?

And the search has to do its job seamlessly so that the top hits is what you want.

So optimizing for that use case is what my team does.

Exactly.

Because fundamentally what the previous search engines were looking at was the file name, where it was located, etc.

But actually what people want is that particular content in in your example, that Berlin scene essentially.

And because our models can look directly into the videos and understand, hey, this is a Berlin scene, hey, this is Berlin at nighttime, or maybe some people are walking, this is that famous Berlin.

Monument there, that work is will be done by the models automatically.

So you don't have to do heavy work essentially.

And this is a real big pain point for a lot of our users.

Her editorial team, who are content team has to spend enormous amount of effort sort of pre-processing, putting it in right folder structure, coordinating across teams, etc.

So uh at the

lot of this heavy work, this is a lot of groundwork that people have to do, is now been able to be done by these machine learning models.

And that saves a lot of time, especially for our target customers who are really creative storytellers and their job is not really organizing files.

They have to do it because that's the only way previously possible.

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