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Ariel Asaroff

๐Ÿ‘ค Speaker
393 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

What are the expectations from the company?

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

What's the expectation from the end of the year?

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

How many board meetings we have?

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

What advisors we bring?

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

How much ESOP we leave?

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

After Series B, I think we left 8% clean ESOP.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

After Series A, we left 13% clean ESOP that we as founders did not take.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

So the thing is that

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

I think because of the scars we had when we founded a company and all the hardships that we went through, we understood that for us to succeed, what we need most from our investors is patience and believing in our vision.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

You're a tiny company.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

You're trying to fight Splunk and Datadog and other companies that are tens of millions.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

If you don't have a patient board that can understand technology and go a long way with you, let me put it this way.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

If our seed round...

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

was with like uh an american top vc we would have shut down for sure like they they shut us down they they they won't even ask so we understood that this is the most important part and um ever since then so that round closed about roughly november uh uh 2020 and what valuation was that about 100 million roughly 100 and and and we've closed that's post money right that's post yeah

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

And we've done more than almost 4X ever since.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

It's interesting because we actually did not disclose any valuation to them and said that we cannot disclose, but they guessed, which was roughly around the number.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

So we didn't care too much.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

First of all, when I said Forex, I meant our revenue more than Forex, not just the... So 12 million in ARR then?

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

I think, by the way, the round was June.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

If I had to guess, since June, we've almost doubled.