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Ariel Asaroff

๐Ÿ‘ค Speaker
393 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

In Israel, in the US, everything locked down.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

No one would take our calls.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

No one answered emails.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

Everyone was shocked.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

New York became hell.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

So my team, part of them were not available.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

It was a mess.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

So it took us like four or five months to get out of the shock and start growing again.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

But four or five months, we were literally stuck.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

Nothing moved, no growth.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

Three million.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

And then what happened is that in June, I met Red Dot and OG Tech, two growth companies, growth VCs here in Israel.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

and told him, listen, I know the numbers don't look really well, but we're going to launch Streema.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

And I explained what Streema is.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

And that was critical because Streema is basically...

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

What we started working on ever since we got in that CLA beginning of 2018, which is flipping how the ingestion pipeline looks like.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

So everyone index all the data and then they analyze it.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

So they run periodic queries on the data.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

They run the aggregation on the storage.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

They run the dashboards from the storage, which makes it expensive, slow, and limits the level of analytics that you can provide.