Artem Borodatyuk

For example, I can money to you in Ukraine and next month from my card, Serpstat cannot take some money from this card.

Sorry, I will tell you another one.

In the US, you used to use recurring model for payments.

So in Ukraine, it's not very famous to pay monthly with recurring model.

So, for example, we can get revenue, but next time we will not take the same amount of money from the same card.

So we will not calculate the sum as recurring.

It's not churn because you must come to our service and continue our payments manually.

It's the difference between recurring and revenue.

It's not very interesting.

But in our business, we call recurring and revenue, it's two different times.

Month over month, we lose near 1-3% of our users.

Absolutely.

The same in Russia, the same in our regions.

We are top one on our markets.

uh another model swap yeah interesting okay what are you paying to acquire customers fully weighted so include your content marketing salaries and everything what's it cost you uh to be honest we cannot calculate this exact number how we pay for every uh customer for every lead so uh i cannot you said you have 20 people on your marketing team

Okay, if you want such formula, we will pay near $2 per one registration.

we need 10 registration to have one customer.

So we pay $20.

uh we have ltv in our admin system and we got near 500 dollars it's our lifetime value what's your what admin system do you use by chance it's developed by ourselves so it's our own admin kpa table got it and then give me a sense of what you are doing and just purely paid spend each month so google ads facebook ads would you spend last month on just paid stuff

We have an interesting story because we spent near $10,000 per month to Google AdWords and then we created a very interesting system for web analytics and we cut