Artu Hajo

And so we have around 10 focusing on sales at the moment, but until COVID crisis, they were selling mostly those videos, testimonial videos.

And now what we have been seeing during the recent two months is actually that our video business has been decreasing a little bit due to crisis, but the software business has been taking

nice steps forward and we have been also focusing the software side in our with our sales reps as well on the software side how sticky is the product what does monthly gross revenue churn look like uh we have been selling those annual plans so it's difficult to say what is the monthly turn in reality

Uh, we will start seeing those numbers when we have more monthly users.

Pretty much like, uh, if you have like almost all of them, because we launched a monthly plan only two weeks ago.

Currently, the most common way of finding those customers is actually that our sales rep is making a cold call and then finding a meeting and then making a deal with the customer from the meeting.

Currently, I don't have the customer acquisition cost.

This whole software thing is so new to us.

We have not been following the numbers in the right way.

Coming from project, transforming the software and hopefully we will get those numbers in place.

yeah the recent months what why you haven't been seeing a lot of paid activities on the marketing side is that we have been actually a little bit narrowing our focus we we started uh putting efforts on sales and marketing for example in the us uh and into europe uh somewhere

the more effort somewhere in the November, December, but then we didn't get a lot of results.

So that's why we have been, we scaled that down for a couple of months for, or maybe for a three month period.

So let's say February, March, April.

And we have been during that time, a little bit narrowing our focus with our software product.

We noticed that it's maybe too generic.

Our approach was too generic to read,

like customers, for example, here in the U S market.

So now we are starting to scale up the marketing efforts again.

And we haven't, we are kind of in the phase of finding the product market fit still.