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Arun Kumar

๐Ÿ‘ค Speaker
228 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

And interesting is we pivoted twice since we launched.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

We launched as a personal productivity and also business productivity app.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

So we went to the market and market says, if you go to the personal, they say business is there, it's not for me.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

And when we go and present to the business, they say personal is there, it's not for me.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

Correct.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

So then we came back to the drawing board.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

We completely re-engineered everything, exactly focused towards business.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

Correct.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

And then we go back.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

Well, we introduced a new feature than killing.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

The new feature is creating a workspace for the business.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

So nobody can get into the workspace, no disturbance whatsoever.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

Correct.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

In personal, you will see the message from business.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

Also in personal, in the same screen, the distraction comes in.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

I see.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

In this space, we introduced the one workspace where business exactly fit into it.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

And then they don't have any distraction.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

2020.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

I think 2020 middle.