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Arun Kumar

๐Ÿ‘ค Speaker
228 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

I would say eight months.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

If I can say close to $800,000.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

To some extent, but because of my technology background and other product experience, me personally, I felt that is a reasonable investment from my perspective because we have a chat engine, we have a chat system we built, and that is a custom chat system.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

Like Slack, owning a custom chat system with a task for 800K, I think that is a no-brainer for me personally.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

You know, I'm a good networker.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

I talk to people.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

I have my own social media channel.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

I publish and I talk my progress.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

I have over 100,000 followers.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

So as soon as I published, I have 500 companies who signed up.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

They want to try.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

But we spoke to people and we selectively identified which company is suitable for us.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

And then we onboarded one by one.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

So now we have 400 organizations using our app very successfully.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

I would say under 1,000 would be reasonable because not every company has 200 employees.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

Many companies have 250 employees, sorry, 25 employees, 40 employees.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

It's all over the place.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

That is our target market, but our launch strategy is not go to the bigger one, go to the smaller one, get the product stability, and then go to the larger one.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

See, again, as I said, we claim the letter.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

The first letter we claimed is 25 average employees.