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Aurelian Amacker

๐Ÿ‘ค Speaker
213 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

No.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

So actually, like I avoid posting on IndieHacker because I know the next week I'm going to get two or three emails.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

Hey, Aurelien, you know, I'm a big fan of yours.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

I've been following you and stuff.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

So at the beginning, I was, of course, I'm flattered.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

You know, it's great.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

But I tell them right from the beginning, guys, I'm not looking to raise any money because I know that if we start talking, then, you know, I mean, there is no point.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

So I just turn it down.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

That's it.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

So we have a high churn.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

It was like 9% to 10%.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

Now we've got lower.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

It's getting closer to 8% because we launched a freemium plan.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

That was three months ago.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

So with freemium, because people have more time to actually experience the product, the churn goes down.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

But I think it's totally normal.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

I heard Noah Kagan saying, oh, if your churn is too high, fix your product.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

I'm like, no, that's our market.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

We're selling to Bob and John.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

It is.