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Aurelian Amacker

๐Ÿ‘ค Speaker
213 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

It is.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

And it's high, but I think that- Is it monthly or annual?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

Yeah, so actually you say this all the time and actually it's not how it works because so churn is high, but I mean, churn, if it really happens, we're not going to lose eight times 12% of the people in a year.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

We're not going to be left because it's going to be like first month, 8% and second month, like 7% and third month, like 6%.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

So the churn is not, and it's the churn across our entire business.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

customer base, but churn is a lot higher with new customers.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

But we have people who have been with us for a year or two, and these guys, they don't churn out.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

No, I don't have this kind of data.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

I just know it because I see our customers, you know, they've been with us for a while.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

And I know our customers because I've been sending online courses to these guys for 10 years, you know, and like they want to start an online business tomorrow.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

They're going to try to invest in real estate, you know, or learn the guitar, you know, and maybe they'll come back later.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

You know, that's that's fine.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

Oh, so 70% of our sales come from our affiliate program.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

We pay our affiliates over 100,000 US dollars per month.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

So we pay 40% lifetime commissions to our affiliates.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

Oh, that's a good question, actually.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

So it must be about, I'd say 600.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

No, it's over time.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

It's word of mouth.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool

Obviously, the customers, I guess some of them refer around them to earn some affiliate commission.