Avery Trufelman
๐ค SpeakerAppearances Over Time
Podcast Appearances
And so Dior was bought out, and it lay in the bowels of a big holding company until 1984.
when this holding company was bought by an elegant French real estate developer named Bernard Arnault, who immediately began to clean house and fired 8,000 workers and ditched anything in the holding company that wasn't Dior.
He found Dior, this diamond in the rough, and he polished it and he used it as his anchor to create the biggest luxury empire in history.
LVMH, the company that owns most designer brands and Sephora and all the duty-free stores, and it has made Bernard Arnault one of the top 10 richest men in the world.
So that's another reason why we all know Dior's name.
Nothing like that has happened with Claire McCardell.
But it's not really about just like superficially reviving her name or fixing the label back on a dress again.
And so while it might not be a full-blown revival of the Claire McArdle brand, I think Julie Elber is doing exactly what Claire McArdle would have wanted.
With the Cashmere at Pattern Company, you can buy the patterns as a PDF and print them out, so anyone from anywhere can order them.
So people are making these all over the world now.
And Julie has helped them make a version of a pattern of Claire McArdle's monastic dress.
From a size 0 to size 32.
And now people are making them as party dresses and wearing them all around.
You could wear it to a wedding.
You could wear it to the beach.
And this dress looks just as timeless, just as elegant, just as comfortable as it did when Claire McArdle first wore it to work 88 years ago.
articles of interest is made by me, Avery Truffleman, with music by Ray Royal, Sasami, and Lullatone.
Mixed by Morgan Flannery, mastered by Pedro Rafael Rosado.
Both of the super talented team over at PRX.
Thanks for your help, guys.