Aye Moah

And if that proposal is greenlit, they become the owner of the experiment and move it through the whole life cycle.

So from the time that I said, hey, this is the year experiment to the time that our first experiment went live, it was two weeks.

And our core experiment team is only five people.

We didn't spend any money on any fancy AB testing framework.

If you have a product like that, please don't come pitch me so I don't have to tell no to my team.

Why and how can we move this fast at a 14-year-old company with millions of users and millions of revenue?

I want to go back to zoom back out a little bit and talk about our company history.

We started back in 2010, three engineers, first time founders with no money.

We were actually at the stage where we were putting our moving expenses on credit card.

We came out to California and raised our first 400K.

And then we somehow got to profitability within about 18 months.

And mainly because we were very lean.

That $400K gave us three founders, one employee, one contractor, and it lasted about 18 months.

And we never raised again.

We have grown to $8 million in ARR with our own revenue, being profitable every single year since about 2012.

So the ratio that I love that

most people don't give enough credit for software founders is we have turned every single dollar of investment into about 125 in revenue to date and it's not cool to be profitable cash flow positive post zero interest rate era but it wasn't popular or cool back then right we we are the og of like 2010 era where everybody was raising money spending money

you know, growth above anything else.

And our team was actually in the habit of making more revenue than we spent.

And we are pretty out there in our fanatical focus on keeping everything lean and simple.