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Aye Moah

๐Ÿ‘ค Speaker
317 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

So when I talk to founders, they ask, okay, how do you get to this?

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

What would you say as things to remember?

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

One is keep it simple.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

Sometimes, maybe to the point of stupid, we actually always keep it as simple as possible until it breaks, right?

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

So there are a lot of things that my team wants to buy, instrumentations.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

So this experiment that we run, we didn't spend three months trying to find the right framework to install.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

another three months implementing it, and then getting the right feature flag or whatever that you do.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

We just want and go ahead and do whatever we can with what we have.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

That mentality of keeping it simple has been ingrained in our team for a decade.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

And then staying lean.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

Zero to one simplicity is hard to maintain as the company grows, as the revenue grows.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

And I want to make sure that we don't fall into the trap of hiring more people mean they can build more things or build things faster.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

I think we have a lot of engineering founders here.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

Do you guys remember the book called Mythical Man-Man?

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

Yep.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

And it's an OG, old engineering principle book.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

What they're saying is just because you add more people doesn't mean you get things done faster.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

Because of the communication overhead and square between the people, you actually slow down.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

So we treat our employees really well.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

We have a very high expectation for their performance.