Aye Moah

So all we did was add three extra email that extended the time period from 13 days to 21 days and added the three extra email in the middle.

And I'm sorry, I'm not talking about three extra email for every single experiment, but somehow that's what happened.

The rules are you're going to increase urgency as you write the email.

The one really little known fact is you don't want to send those emails on the same weekday.

There's a really weird quirky thing with bank account and credit cards.

Sometimes you're like, oh, I'll just send every seven days a reminder to update your payment.

Bad idea.

You want to vary the cadence between the three, five, seven, so that you are not dropping on the same weekday.

You want a clear CTA, again, ideally a red button.

So we put three red button in the middle.

And people are afraid of losing what they already have.

So if you basically point out what they are going to lose by not going and fixing this payment problem, they usually convert better.

And I really don't think I need to say this, right?

Remain polite and professional.

I have gotten some businesses getting more desperate call salesman tactic of like, you got to do this now with the red exclamation point.

You don't need to do that.

You can be polite, professional, and courteous, and that works a lot better.

If you have B2B subscriber by invoices, it's still the same thing.

There are some reason the invoices are not going through.

You want to recover that, you can still do that.