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Aye Moah

๐Ÿ‘ค Speaker
317 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

So what's the results?

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

Our recovery went up 12%.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

That's like a big boost in retention.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

These subscribers are subscribers.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

They already use Love Your Product.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

Don't you want to retain 12% more every single month?

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

And we went from 29 percentile in our industry in our ticket side, this is from Recurly, so they have a benchmark for everybody who uses Recurly, to 52nd percentile in the industry.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

So we went up quite a bit, right?

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

Bottom third to slightly above average.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

But that means we still have room to grow.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

So we intend to add a couple more rounds of experiments in the same vein.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

Before, uh-oh.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

All right.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

Let me see.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

Talk through it.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

OK.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

Before I talk about the next experiment, most people don't know Boomerang now offers a fully integrated meeting scheduling built into your email.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

And Rajesh, talk about how important AMP and interactivity in email is and how it reduces the click-through friction, right?

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

What we are doing is a live image in your email of your calendar right in there.

SaaS Interviews with CEOs, Startups, Founders
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

And it will update real time with the availability as it goes by.