Aye Moah

And it works across all clients, not just in Gmail, not just in Yahoo Mail, everything that email client that can display image, our technology works.

So to talk about this experiment and understand it, you need to know that we actually do meeting scheduling.

So one, Boomerang users are sending out meetings.

The guests are clicking through.

So the in-email image, they are clicking through.

They got here, their confirmation.

So this is the virality of our product, right?

If you have one Boomerang user sending out 100 meetings, there are 100 people coming across Boomerang experience.

And the pitch is very simple.

You just had a great meeting scheduling experience.

Don't you want that for yourself?

If we improve this from whatever the current conversion is to a little bit better, the virality keeps improving.

100 people come across.

Two of them convert.

We have two new users for free.

Then those two people send out another 100 messages.

You get another two users for free.

It goes on and on.

So we have a very good hypothesis.

It's a high leverage page.