Aye Moah
👤 SpeakerAppearances Over Time
Podcast Appearances
And the designers are like, let's put more value prop, right?
Explain.
So the first, the one on the top is the control and the variant A and variant B. So pop quiz.
Anybody wants to take a guess on which variant won?
B?
Why?
Image.
Images are convincing.
That was a trick question.
Both variants lost to control.
So what do you do, right?
You have a great hypothesis, great theory on why this should work.
You go the opposite direction.
We took out all the bright color buttons.
Branding is gone.
No marketing info.
We kept the original one line scheduled meetings with Boomerang.
And it went up from 1% to basically 20, blended across maybe like 14%, because we have less Outlook users in general.
So what I'm trying to say is, sometimes you will have a hypothesis, very convinced it will win.
One is lost.