Aye Moah

Do you throw it up and just say, done?

This was a bad idea.

I was wrong.

No, you can try going the completely radical opposite direction and see how it works.

And what I want you to take away from this is not, hey, go try a minimalist page design.

I don't know your customer.

I don't know your industry.

I don't know your product.

What you have to take away is when something doesn't go the way you expect it, your original thesis is not proven.

Try a different way and be happy to eat the humble pie, right?

The point of the experiment is not to prove you're right.

It's about finding the truth.

And it's really a great experience for getting the team aligned in the same direction.

If you have a designer, they hate this.

They are like, why would this win, right?

And what you want for a team is your team to not have the attitude of everybody trying to prove themselves right and trying to prove their hypothesis is good.

You want everybody completely aligned on every experiment, regardless of whose idea it is.

You want the team completely aligned to win or lose.

And losing is fine, right?

If the experiment fails, you learn something.