Azad
speaker
674 appearances
1 recordings
1 series
first heard Dec 2022
last heard Dec 2022
Azad’s voice in public audio — every appearance, attributed to the second.
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Appearances
New Rory & MAL · Episode 125 | The Guys Get Emotional with Azad of Emotional Oranges · 9 Dec 2022
podcast
And they don't talk about how they built that.
So by the way, it's not cheap.
Up until five days ago, I was like shaking in my boots trying to figure out how we're going to fund this tour.
how I can keep trying to make like orange textured vinyl and these candles and all the fly shit that we want to make.
But at the same time, make sure the music gets heard.
Like it costs a quarter million to take a record to radio.
If you do that with a major, out the gates, you'd be in for whatever that is, 1.25.
So you got to pick your spots a little different.
And sure, being on a 90-10 profit split where you own, that's awesome.
But how are you incentivizing your partners?
You know, my best friend is my art director, my creative partner.
he has equity on shit that we work on.
If I was trying to give like a zero to one plan for an artist, if you're just like somebody in a studio making music and you're trying to build your team, find partners.
This is what I didn't learn when I was, you know, failing in 23 years old.
It took me that nine, 10 years because I didn't understand how do you align your interests with,
With these people, well, you got to treat them like fair partners.
Mm-hmm.
You know, our management partner, Britt, she has equity.
She's effectively like the CEO of Emotional Oranges.
You know, Rory is obviously doing a lot of the help A&R and marketing and branding, but somebody needs to run the business.
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