Baird Hall

Yeah, that's our audio sharing tool.

Yep.

January 2017.

That's when we launched kind of version one and started getting our first sales in the door.

No, it's directly to the podcasters themselves.

So they use this independent of their podcast hosts.

The podcaster signs up, uploads their audio content and can clip it, choose animations, images, and really make it exactly look exactly the way they want it for Instagram, Facebook, wherever they're trying to promote their podcast.

So I think podcast trailers is kind of a good one liner for it.

The first thing we did was provide a lot of customization so people can use images.

The best thing to do is put a headshot of somebody, of the guest, ideally usually for interview-style podcasts, and make the visuals look really good, really sharp animations.

But the big key was having automated transcriptions and captions so that even if it's on mute, whatever the person is saying, identifying multiple speakers and having the words show up as the clip's playing,

uh, was really key.

So we got that in, um, and people have been using them and, um, you know, it's a lot of podcasters that don't have an audience.

They're really trying to build it.

So they're trying to find really unique ways to stand out and, um, you know, get people checking out their podcasts for the first time.

So that's kind of our core, uh, core audience there.

It's not bad because we only transcribe the clips themselves, which are usually pretty short.

So while that podcast episode is 15, 30 minutes, the promotional clips, we usually recommend being anywhere from 30 seconds to two minutes.

So the transcription cost has really gotten more efficient over the last couple of years.

So between that and