Baird Hall

We haven't raised any money.

My co-founder and I put a thousand bucks in both and have just been building it that way.

The first year was, man, it was a lot of just a lot of direct outreach and getting this thing off the ground took just a lot of brute force.

But

we were very lucky in the fact that our product creates content that helps promote the product itself.

So we have watermarks for our free plans.

And then even our premium users, the animations that we've created are very unique to Wave.

So it really stands out.

So word of mouth has really helped a lot too.

It was a lot of my technical.

Nick is my technical co-founder and he built me this.

We use the iTunes API to give me a little search dashboard.

So I go on Twitter and I would try and find people that are promoting their new episode, ideally like their first or second episode.

I'd look for their podcast in our little search tool.

And then their RSS feed always had their email in it.

So I'd grab the email.

And then I had a little template that I was just sending cold emails to people and probably sending between 30 and 50 every day or two, I would say.

And that's how we probably got our first 50 to 100 customers.

And then we started doing some work on outreach on social media.

It really worked.