Baird Hall

Hitting up podcasters on Instagram.

They would share an image of their episode.

And I'd send them a direct message and say, hey, why don't you turn this image and try it with a video instead with that audio included.

So that was probably the first hundred.

And after that, content marketing really started picking up for us.

And then it's kind of just been slow, linear growth every month since then.

Um, uh, that's a good question.

Gosh, I can't remember off the top of my head.

It would usually be something like, um, something really short, like your latest podcast episode or, um,

you know, checked out your podcast, something like that.

Cause I would, I personalized most of these.

I wasn't, I mean, I use a template, but I was still looking at the podcast saying, Hey, you know, I saw you promote on Twitter and you know, the subject line, subject matter, your podcast is interesting.

So I personalized them too.

That, that really helped it.

Um, not as far as efficiency goes, but I think it helped get that early attention.

So my approach for cold email is I keep the initial outreach very short.

And I usually try to start with an opening question that...

All I'm trying to do is invite a conversation.

I'm not even trying to get them to do anything in that first email.

All I'm really doing is trying to get permission to sell them something they might be interested in.