Baird Hall

Instead of saying like, hey, I built this tool.

Here's what it does.

Here's the pricing in this big cold email.

The email would just say something like, hey, I saw you are promoting a new podcast.

Congrats on that launch.

I know it takes a lot of work.

What else are you doing to promote it?

What else are you thinking of?

And if somebody really cares about podcast promotion and they're trying to find new things, they'll reply and tell us what they're working on and just start a conversation.

Yeah.

That was really kind of my first – it was really the first goal.

And then in that follow-up conversation, that's when I introduced the product.

And I was trying to get them to sign up for a free – our product has always been freemium.

So it was always sign up for the free plan.

You can create a video, no risk.

We'll delete your account if you want us to, whatever, and get them to actually try it out.

The number one reason they upgrade is more time.

Our free plan is very limited.

It can allow people to create maybe two 30-second clips a year.

or so on the free plan.